Brand Activation & Innovation Lead

6239 Magnum ICC MY Sdn.Bhd.; Malaysia; On-site; MYR 78,000 - 134,000; Full time

Benefits offered by this job

Market-competitive pay

Flexible working

Health & wellbeing support

Time off to recharge

Learning & development opportunities

Job summary

Magnum Ice Cream Company is seeking a dynamic Brand & Marketing Lead to drive new product development, pricing strategy, and end-to-end brand campaigns in a fast-moving consumer goods environment. You will manage budgets, lead agency relations, and coordinate cross-functional teams to deliver impactful activations in the local market.

You will own project timelines, ROI tracking, and sponsorships, ensuring smooth execution, on-time payments, and strong brand performance across channels.

Qualifications

• Experience in brand, product management or marketing.
• Strong marketing fundamentals.
• Project management and coordination skills.
• Thinks end-to-end and takes ownership of results.

Responsibilities

• New Product Development Lead in innovation, activation, advertising, and promotion on projects assigned whilst assisting and managing a brand budget
• Analyze market, consumer, and competitive information in setting new product pricing and launches
• Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities
• Manage the assigned new product projects launch assessment and deployment in the local market, including P&L, pricing, place and positioning
• Brand Campaign Execution
• Receiving and understanding campaign brief from requestor (Marketing team), and briefing to agencies and/or suppliers
• Understanding brand objectives and identifying opportunities to build strong branding and engagement through activation
• Understanding and evaluate current market trends to develop opportunities for improvement
• Managing instore execution and out of store activities
• Ensuring smooth execution and handle issues swiftly
• Agency and Supplier Management
• Working closely with agencies and supplier on activation plans to achieve campaign objectives along with requestor and sales team.
• Leading in discussion between requestors and agencies in meetings
• Building and maintaining good working relationship with agencies to drive performance.
• Negotiate contracts with vendors and suppliers
• Tracking and Evaluation
• Developing and maintaining project deliverables including program summary, budgets, and timelines - and confirm all projects are completed according to schedule and within budget
• Managing, tracking and maximizing ROI (Return on Investment) and KPI
• Analyzing sales reports and post-mortem reports for future improvements
• Purchase Order (PO) and OPSO
• Raise PO and OPSO request in system and tracking
• Invoice and payment system management – vendor account management, queries handling, invoices and payment tracking and spending process for goods/services received.
• Analyze the spent by portfolios and product categories/brands and recommend the opportunities for improvement.
• Ensure on-time payment to adhere to our payment policy as trustworthy business partners to our external partners.
• Sponsorship
• Work closely with brand managers to analyze and support on sponsorship request.
• Work with agencies and brand managers on inventory management.

Skills

Brand management

Product management

Marketing leadership

Project coordination

Budget management

Job description

Magnum Ice Cream Company is seeking a dynamic Brand & Marketing Lead to drive new product development, pricing strategy, and end-to-end brand campaigns in a fast-moving consumer goods environment. You will manage budgets, lead agency relations, and coordinate cross-functional teams to deliver impactful activations in the local market.

You will own project timelines, ROI tracking, and sponsorships, ensuring smooth execution, on-time payments, and strong brand performance across channels.