Asia Regional President: Growth, P&L & Brand Leadership

Selkirk; Kuala Lumpur; On-site; MYR 1,430,000 - 2,451,000; Full time

Job summary

Selkirk Sport is seeking a Regional President (Asia) to lead its regional business with full P&L responsibility for Marketing, HR, Sales, and Customer Service in Asia. The role focuses on Malaysia, the Philippines, Vietnam, China, and Indonesia, with the Asia HQ in Kuala Lumpur.

The ideal candidate has 10+ years of leadership experience, hands-on operating style, and fluency in English and Chinese. Travel across the region and collaboration with global teams are essential to drive growth and

Qualifications

• Bachelor's degree in Business, Marketing, International Business, or a related field is required.
• 10+ years of progressive leadership experience, including general management or P&L ownership.
• Proven experience leading teams across multiple functions (sales, marketing, HR, or customer service).
• Direct experience operating in Asian markets with strong knowledge of Malaysia, the Philippines, Vietnam, China, and/or Indonesia.
• Demonstrated ability to work hands-on and in the details while also setting and executing regional strategy.
• Exceptional leadership, cross-cultural communication, and stakeholder management skills.
• Fluency in English and Chinese required.

Responsibilities

• Own full P&L responsibility for the Asia region, setting revenue, margin, and expense targets and driving performance against them.
• Develop and execute a regional business strategy with focus on Malaysia, the Philippines, Vietnam, China, and Indonesia.
• Set annual budgets and operating plans across Asia Marketing, HR, Sales, and Customer Service.
• Provide regular business performance reporting and forecasts to the President & CMO and the global executive team.
• Identify and evaluate new market entry, expansion, and investment opportunities across the region; with focus on China.
• Partner with Supply Chain to develop GTM strategies across wholesale and DTC.
• Lead the Asia Sales function to deliver revenue and distribution growth across all focus markets.
• Build and manage relationships with key retail partners, distributors, and strategic accounts.
• Set regional pricing, channel, and go-to-market strategy in partnership with global Sales and Marketing leadership.
• Monitor competitive dynamics and market trends to inform commercial decisions.
• Collaborate with Logistics and Planning to forecast product allocations.
• Coordinate with Digital Marketing/eCommerce to develop omni-channel sales support.
• Lead Asia HR to attract, develop, and retain talent; ensure local compliance and policies.
• Establish regional workflows, reporting rhythms, and scalable processes for operational excellence.

Skills

Leadership

Cross-cultural communication

Stakeholder management

English and Chinese fluency

Education

Bachelor's degree in Business, Marketing, International Business, or related field

Job description

Selkirk Sport is seeking a Regional President (Asia) to lead its regional business with full P&L responsibility for Marketing, HR, Sales, and Customer Service in Asia. The role focuses on Malaysia, the Philippines, Vietnam, China, and Indonesia, with the Asia HQ in Kuala Lumpur.

The ideal candidate has 10+ years of leadership experience, hands-on operating style, and fluency in English and Chinese. Travel across the region and collaboration with global teams are essential to drive growth and