Art Director (Assistant Manager Level)

Golden Scoop Sdn Bhd (Baskin-Robbins Malaysia & Singapore); Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Annual leave 18 days

Free Birthday Cake

Group Insurance & GP Medical coverage

Job summary

Golden Scoop Sdn Bhd (Baskin-Robbins Malaysia & Singapore) is seeking an Art Director to drive the brand's visual identity across Malaysia and Singapore, delivering engaging campaigns and innovative creative execution. You will lead a in-house team, collaborate with marketing, digital, and product, and work with photographers, videographers, and agencies to produce high‑quality visuals.

A strong portfolio in branding and digital content, plus proficiency in Adobe Creative Suite, completes the

Qualifications

• Strong portfolio demonstrating branding, digital content, and campaign work.
• Proficiency in Adobe Creative Suite and motion graphics.
• Experience leading a creative team and collaborating with cross-functional teams.

Responsibilities

• Lead the creative direction for marketing campaigns, digital content, in-store visuals, packaging, and ads across Malaysia and Singapore.
• Develop innovative concepts aligned with brand objectives and consumer appeal.
• Ensure brand identity consistency across touchpoints while pushing boundaries.
• Oversee high-quality visual assets, social media content, and campaign materials.
• Collaborate with photographers, videographers, and influencers to produce engaging content.
• Stay updated on design trends and industry best practices to keep the brand fresh.
• Craft brand narratives through visual storytelling to boost engagement.
• Develop seasonal visuals aligned with promotional calendars.
• Mentor an in-house creative team and foster a culture of excellence.
• Translate business goals into creative execution with marketing and product teams.
• Partner with external agencies for campaign rollouts and production oversight.

Skills

Branding

Digital content

Campaign execution

TikTok & Instagram trends

Team leadership

Education

Bachelor's degree in Graphic Design or related field

Tools

Adobe Photoshop

Adobe Illustrator

After Effects

Premiere Pro

Job description

The Art Director is responsible for driving Baskin-Robbins’ visual identity and creative direction across Malaysia and Singapore, ensuring engaging, innovative, and trend-setting creative execution that resonates with consumers across both markets. This role will work closely with marketing, digital, product, and cross-functional teams to craft compelling brand experiences that delight our customers while maintaining a consistent and distinctive Baskin-Robbins brand identity.

Key Responsibilities

• Lead the creative direction for all marketing campaigns, digital content, in-store visuals, packaging, and advertising materials across Baskin-Robbins Malaysia and Singapore.
• Develop innovative concepts that align with brand objectives and appeal to our consumers.
• Ensure consistency in brand identity across all touchpoints while pushing creative boundaries.
• Oversee and execute high-quality visual assets, including social media content, digital ads, campaign materials.
• Work closely with graphic designers, photographers, and videographers to produce engaging content.
• Stay updated on design trends, pop culture, and industry best practices to keep the brand fresh and relevant.
• Craft compelling brand narratives through visual storytelling that enhances consumer engagement.
• Develop seasonal and thematic campaign visuals that align with Baskin Robbins’ promotional calendar.
• Manage and mentor an in-house creative team, fostering a culture of innovation and excellence.
• Work closely with the marketing and product teams to translate business goals into creative execution.
• Collaborate with external agencies, production houses, and influencers on campaign rollouts.
• Oversee photoshoots and video productions to ensure high-quality execution of creative ideas.
• Lead the development of social media and digital-first creative assets that drive engagement and conversions.

Job Requirements

• Strong portfolio showcasing expertise in branding, digital content, and campaign execution.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).
• Experience in video editing, motion graphics, and animation is a plus.
• Solid understanding of digital and social media trends, especially TikTok and Instagram.

Qualification

• Possess a degree in Graphic Design, Visual Arts, Multimedia, or related field.
• 5+ years of experience in a creative role, with at least 2 years in a leadership capacity.

Others

• Annual leave: 18 days
• Free Birthday Cake
• Group Insurance & GP Medical coverage
• Other will be explained for those hired due to confidentiality