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Private Advertiser in Penang seeks an Area Sales Manager to lead and develop the Area Sales team to hit monthly, quarterly and annual sales, profit and collection targets. You will nurture relationships with distributors and retailers, craft consumer plans to grow volume and market share, and monitor KPIs to drive performance while coordinating with Sales Support for timely delivery.
Strong leadership, communication and analytical skills are essential, with a willingness to travel and hold a
Lead, motivate and develop the Area Sales team to achieve monthly, quarterly and annual sales volume, collection and profit targets.
Strategies and develop consumer plans that increases sales volume, profit, distribution and market share to support the achievement of business growth and profit.
Main Accountabilities
Establish and build strong buyer relationship with distributors, wholesalers and / or provision stores.
Strategies and develop customer plans that increase sales volume and profit, distribution and market share.
Track KPIs of the Sales Team and take necessary actions to improve performance and to achieve sales volume and profit targets.
Monitor activity at store level and communicate competitive, category, and product information which affect sales results (e.g. pricing, product assortment, promotion and placement) to Sales Management, so that they can proactively respond with new strategies and tactics.
Regularly visit stores in order to identify areas of improvement.
Review Sales Team development and merchandiser itineraries (location, frequency, duration vs. plan) and roles to ensure optimal deployment of resources.
Monitor performance vs. objectives, provide continuous coaching and feedback, and conduct appraisals.
Work with Sales Support Team to forecast customer needs, follow up on orders to ensure timely and complete delivery, and prioritise to fulfill customer orders.
Implement Trade Marketing initiatives (accounts incentive / contests / programmes) to drive demand, loyalty and profitable growth.
Analyse and review market and competitors' intelligence report to the management.
To minimise credit risk exposure by ensuring collections and credit applications are as per approved credit terms and credit limits.
Actively participate in supply-chain-related projects with the aim of pursuing efficiency and optimisation in operations and distributions.
To perform any other task or assignment as directed by the management from time to time.
Bachelor's Degree or Diploma in Business, Marketing, Sales or related disciplines.
Minimum 5 years of working experience in Sales, preferably within the FMCG industry.
Experience in General Trade, distributor management and traditional trade channels.
Proven track record in achieving sales targets and managing sales teams.
Strong leadership, negotiation, communication and analytical skills.
Possess a valid driving licence and willing to travel extensively.