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To oversee and manage the overall operations and performance of multiple outlets within an assigned area, ensuring consistent service standards, operational efficiency, sales performance, manpower management and compliance with company policies and SOPs.
Key Responsibilities
A. Outlet Operations
- Oversee the daily operations and performance of multiple outlets within the assigned area.
- Ensure all outlets operate according to company SOP, operational standards and service guidelines.
- Conduct regular outlet visits and operational inspections.
- Monitor outlet cleanliness, product quality, customer service and overall presentation.
- Identify operational issues and implement appropriate corrective actions.
- Ensure smooth opening and closing procedures across all outlets.
B. Sales & Business Performance
- Monitor daily, weekly and monthly sales performance for assigned outlets.
- Analyse sales trends, customer traffic, average transaction value and outlet performance.
- Develop action plans to improve underperforming outlets.
- Work with Outlet Managers to achieve sales and profitability targets.
- Monitor promotional campaigns and ensure proper execution at outlet level.
C. Manpower & People Management
- Monitor manpower requirements and staffing levels for each outlet.
- Ensure proper scheduling, deployment and utilisation of employees.
- Supervise and coach Outlet Managers to improve leadership and operational performance.
- Monitor attendance, punctuality, discipline and employee performance.
- Identify training needs and coordinate with HR / Training team.
- Participate in recruitment, interview and selection of outlet-level employees when required.
- Monitor staff turnover and recommend appropriate retention initiatives.
D. Inventory & Cost Control
- Monitor food, beverage, packaging and operating supplies usage.
- Ensure proper stock receiving, storage and stock handling procedures.
- Monitor wastage, variance, stock loss and operational costs.
- Ensure outlets conduct stock counts and submit reports accurately.
- Work closely with Purchasing / Warehouse / Finance teams to resolve stock and cost issues.
E. Customer Service
- Ensure consistent customer service standards across all assigned outlets.
- Monitor customer feedback, complaints and online reviews.
- Investigate recurring customer complaints and implement corrective measures.
- Ensure service recovery is handled professionally and according to company guidelines.
F. Compliance & SOP
- Ensure compliance with company policies, SOPs, food safety, hygiene and workplace safety requirements.
- Conduct regular operational audits and follow up on findings.
- Ensure all required licences, certificates and outlet documentation are properly maintained.
- Escalate serious operational, disciplinary or compliance issues to management.
G. Reporting
- Prepare and submit outlet performance reports.
- Monitor sales, manpower, stock, wastage, complaints and operational issues.
- Provide recommendations to management based on outlet performance.
- Maintain proper documentation of outlet inspections and corrective actions.