Area Manager, Branch Wealth Distribution

HLB; West Coast Division; On-site; MYR 150,000 - 230,000; Full time

Job summary

Hong Leong Bank, a leading financial institution in Malaysia, seeks a dynamic leader to head Wealth Advisory Branch Distribution. You will recruit, mentor and coordinate Personal Bankers across branches to grow wealth management revenue and client relationships.

The role requires strategic thinking, strong people skills, and the ability to drive cross-selling across channels while aligning with regulatory requirements. Strong business acumen and results-orientation are essential.

Qualifications

• Bachelor Degree in Business, Finance, Accounting or related fields.
• FMUTM, PCE-L, PCE-G, CEILI, TBE & IPPC/CFP license will have an added advantage.
• Minimum of 5 years’ working experience preferably in selling fee-based products (Unit trust & Bancassurance) with a good track record.
• Excellent commercial acumen, interpersonal & managerial skills.
• Leadership skills - able to lead a large diverse team and foster strong teamwork.
• Able to make independent decisions with minimal supervision.
• Highly motivated and result-driven.

Responsibilities

• Monitor and coach team members with compliance to bank regulations and policies.
• Execute effective business plans to deliver targets as a team.
• Highlight user-friendly and cost-effective sales and services to customers.
• Promote wealth products and services to expand customers via new and existing channels, including cross-selling.
• Recruit and hire Personal Bankers to grow wealth management in top branches.
• Plan and recommend growth opportunities to Head of Wealth Advisory Branch Distribution.
• Create an achievable working environment and foster strategic alliances for client acquisition and service excellence.
• Collaborate with Internal and external stakeholders to grow wealth sales and service quality.
• Coordinate with Investment, Bancassurance & SMF specialists to enhance wealth competencies.

Skills

Leadership

Team management

Strategic planning

Interpersonal skills

Wealth management knowledge

Education

Bachelor's degree in Business or Finance

Job description

Job Description

If you are looking to excel and make a difference, take a closer look at us…

Job Responsibilities:

• Monitor and coach team members which compiles with the regulations, guidelines and policies of the bank.
• Mainly responsible to execute effective business plans to deliver the desired target sets collectively.
• Proactively carry out plans to highlight user-friendly and cost-effective sales & services to the customers.
• Initiate marketing strategies meticulously align to the bank in promoting products and services to expand customers via new & existing channels which includes cross selling with the purpose of generating revenue, mainly on wealth management, for more profitable relationships.
• Recruit and hire the right people to build a team of competent Personal Bankers (especially for the top 150 branches) to grow the wealth management business in branch distribution.
• Plan, strategize and recommend to Head of Wealth Advisory Branch Distribution on opportunity for business growth through community marketing/activities.
• To create an achievable working environment.
• Collaborate strategically with internal (especially Branch Managers) and external key stakeholders to ensure strategic alliances are built to solicit for new client acquisition, client servicing or marketing opportunities in Wealth Management for Branch Banking Distribution.
• Work with Specialist teams (Investment, Bancassurance & SMF) to enhance wealth competencies of to the wealth front-liners of Branch Distribution_._
• Provide direction and guidance to Personal Banker on areas pertaining to branch wealth sales achievement, compliance and service quality.
• Responsibility to our franchise – put HLB’s long term interests ahead of each unit’s short-term gains
• Respect the HLB culture & take an active role in the communities
• Support the business to achieve goal of providing superior results for our shareholders

Job Requirements:

• A recognized Bachelor Degree in Business, Finance, Accounting or related fields.
• Those with FMUTM, PCE-L, PCE-G, CEILI, TBE & IPPC/CFP license will have an added advantage
• Minimum of 5 years’ working experience preferably in selling fee-based products (Unit trust & Bancassurance products) with a good track record.
• Excellent commercial acumen, interpersonal & managerial skills.
• Leadership skills - able to lead a large diverse team, and foster strong teamwork within
• Able to make independent decisions with minimal supervision.
• Highly motivated and result-driven

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve ourmission of infusing diversity in thinking and skillsets into our organisation.Candidatesare assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.