Area Manager, Branch Wealth Distribution

Hong Leong Bank Berhad; Johor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Hong Leong Bank Berhad seeks a senior wealth advisory leader to drive branch distribution and wealth management growth. You will guide a large team, set strategic directions, and collaborate with internal specialists to enhance wealth sales and service quality across branches.

The role requires a strong track record in selling fee-based products, leadership, and the ability to build profitable client relationships within a national banking network.

Qualifications

• Bachelor degree in Business, Finance, Accounting or related fields.
• FMUTM, PCE-L, PCE-G, CEILI, TBE & IPPC/CFP licenses are advantageous.
• Minimum of 5 years’ working experience preferably in selling fee-based products with a good track record.
• Excellent commercial acumen, interpersonal & managerial skills.

Responsibilities

• Monitor and coach team members in line with bank regulations, guidelines and policies.
• Execute effective business plans to deliver target sets collectively.
• Highlight user-friendly and cost-effective sales & services to customers.
• Promote products and services to expand customers via new and existing channels, including cross selling.
• Recruit and hire Personal Bankers to grow wealth management in branch distribution.
• Strategize opportunities for business growth through community marketing and activities.

Skills

Leadership

Interpersonal skills

Strategic planning

Team management

Education

Bachelor's degree in Business, Finance, Accounting

FMUTM

PCE-L

PCE-G

Job description

If you are looking to excel and make a difference, take a closer look at us…

Job Responsibilities

• Monitor and coach team members which compiles with the regulations, guidelines and policies of the bank.
• Mainly responsible to execute effective business plans to deliver the desired target sets collectively.
• Proactively carry out plans to highlight user-friendly and cost-effective sales & services to the customers.
• Initiate marketing strategies meticulously align to the bank in promoting products and services to expand customers via new & existing channels which includes cross selling with the purpose of generating revenue, mainly on wealth management, for more profitable relationships.
• Recruit and hire the right people to build a team of competent Personal Bankers (especially for the top 150 branches) to grow the wealth management business in branch distribution.
• Plan, strategize and recommend to Head of Wealth Advisory Branch Distribution on opportunity for business growth through community marketing/activities.
• To create an achievable working environment.
• Collaborate strategically with internal (especially Branch Managers) and external key stakeholders to ensure strategic alliances are built to solicit for new client acquisition, client servicing or marketing opportunities in Wealth Management for Branch Banking Distribution.
• Work with Specialist teams (Investment, Bancassurance & SMF) to enhance wealth competencies of to the wealth front-liners of Branch Distribution.
• Provide direction and guidance to Personal Banker on areas pertaining to branch wealth sales achievement, compliance and service quality.
• Responsibility to our franchise – put HLB's long term interests ahead of each unit's short-term gains
• Respect the HLB culture & take an active role in the communities
• Support the business to achieve goal of providing superior results for our shareholders

Job Requirements

• A recognized Bachelor Degree in Business, Finance, Accounting or related fields.
• Those with FMUTM, PCE-L, PCE-G, CEILI, TBE & IPPC/CFP license will have an added advantage
• Minimum of 5 years’ working experience preferably in selling fee-based products (Unit trust & Bancassurance products) with a good track record.
• Excellent commercial acumen, interpersonal & managerial skills.
• Leadership skills - able to lead a large diverse team, and foster strong teamwork within
• Able to make independent decisions with minimal supervision.
• Highly motivated and result-driven

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.