APAC Hybrid Digital Fundraising Lead

MSF Australia; Malaysia; Hybrid; MYR 120,000 - 180,000; Full time

Job summary

Médecins Sans Frontières/Doctors Without Borders (MSF) Asia Pacific is seeking a dynamic Digital Fundraising professional to lead paid media campaigns across the APAC region, focusing on lead generation, donor acquisition and retention. This hybrid role supports Malaysia, Thailand, Indonesia and the Philippines while collaborating with APAC partners.

The role requires 5+ years in digital fundraising/marketing, strong Google Ads management experience, and fluency in English.

Qualifications

• 5+ years of experience in digital fundraising, digital marketing, paid media management, paid search (SEM), ecommerce, or conversion rate optimisation.
• 2+ years’ experience managing Google Ads campaigns.
• Ability to work autonomously, take initiative, and propose new ideas to engage audiences in the APAC region.
• Strong communication skills and knowledge of the digital landscape in the APAC region.
• Fluency in written and spoken English.
• Alignment with MSF's humanitarian principles and values, showing respect, inclusion, accountability and a commitment to diverse teams.

Responsibilities

• Deliver and optimise paid digital campaigns to drive fundraising income and maximise ROI.
• Lead Google Ads and Google Ad Grants management, including agency coordination and performance optimisation.
• Support fundraising campaigns across Meta, email marketing and other digital channels.
• Support the ongoing management and optimisation of the APAC website to improve user experience, engagement and conversion rates.
• Use analytics and user insights to identify opportunities and recommend improvements.
• Provide paid media expertise to support communications, advocacy, awareness and recruitment marketing campaigns.
• Support digital content production, publishing, reporting and social media activities as required.
• Monitor, analyse and report on digital campaign performance, providing insights and recommendations to improve results.

Job description

Médecins Sans Frontières/Doctors Without Borders (MSF) Asia Pacific is seeking a dynamic Digital Fundraising professional to lead paid media campaigns across the APAC region, focusing on lead generation, donor acquisition and retention. This hybrid role supports Malaysia, Thailand, Indonesia and the Philippines while collaborating with APAC partners.

The role requires 5+ years in digital fundraising/marketing, strong Google Ads management experience, and fluency in English.