APAC EdTech Paid Media Strategist (Remote)

Keypath Education; Shah Alam; Hybrid; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working arrangements

Laptop and equipment

Medical & Dental benefits

Career development programs

LinkedIn Learning

Culture Club

Regular company events

Job summary

Keypath Education is seeking a Paid Media Specialist to drive student enrolment outcomes for university partners across the APAC region. You’ll design, execute and optimise paid media campaigns across search, social and emerging channels, using data, automation and AI-powered technologies to maximise performance and return on investment.

This is an exciting opportunity for a digitally savvy marketer who thrives on combining analytical thinking with strategic execution.

Qualifications

• Experience in digital marketing and paid media campaigns.
• Ability to analyze performance data and derive insights.
• Familiarity with AI-powered marketing tools and automation.

Responsibilities

• Develop, manage and optimise paid search campaigns across Google Ads.
• Develop, manage and optimise paid social campaigns on Meta and LinkedIn.
• Monitor and report campaign performance from click to enrolment.
• Forecast lead volumes, media spend and ROI to inform planning.
• Collaborate with creative, content and web teams on assets and landing pages.
• Support CRO initiatives to improve user experience and enrolment outcomes.
• Keep up with industry trends and evolving consumer behaviours.
• Partner with internal and external stakeholders on high-impact campaigns.

Skills

Paid media

Data analysis

AI in marketing

Campaign management

Collaboration

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Keypath Education is seeking a Paid Media Specialist to drive student enrolment outcomes for university partners across the APAC region. You’ll design, execute and optimise paid media campaigns across search, social and emerging channels, using data, automation and AI-powered technologies to maximise performance and return on investment.

This is an exciting opportunity for a digitally savvy marketer who thrives on combining analytical thinking with strategic execution.