Paid Media Specialist

Keypath Education; Shah Alam; Hybrid; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working arrangements

Laptop and equipment

Medical & Dental benefits

Career development programs

LinkedIn Learning

Culture Club

Regular company events

Job summary

Keypath Education is seeking a Paid Media Specialist to drive student enrolment outcomes for university partners across the APAC region. You’ll design, execute and optimise paid media campaigns across search, social and emerging channels, using data, automation and AI-powered technologies to maximise performance and return on investment.

This is an exciting opportunity for a digitally savvy marketer who thrives on combining analytical thinking with strategic execution.

Qualifications

• Experience in digital marketing and paid media campaigns.
• Ability to analyze performance data and derive insights.
• Familiarity with AI-powered marketing tools and automation.

Responsibilities

• Develop, manage and optimise paid search campaigns across Google Ads.
• Develop, manage and optimise paid social campaigns on Meta and LinkedIn.
• Monitor and report campaign performance from click to enrolment.
• Forecast lead volumes, media spend and ROI to inform planning.
• Collaborate with creative, content and web teams on assets and landing pages.
• Support CRO initiatives to improve user experience and enrolment outcomes.
• Keep up with industry trends and evolving consumer behaviours.
• Partner with internal and external stakeholders on high-impact campaigns.

Skills

Paid media

Data analysis

AI in marketing

Campaign management

Collaboration

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Make an Impact with Data That Drives Global Education

Keypath Education is a leading EdTech company that partners with universities to design, launch, and manage high-quality online degree programs. Through data-driven decision-making and deep sector expertise, we help universities grow enrolments, improve student outcomes, and expand access to education worldwide.

Why Join Keypath?

• EdTech leader across Australia and SE Asia
• Flexible Work Anywhere in Malaysia model (remote, hybrid or office)
• High-growth environment with strong career development opportunities
• Collaborative, innovative, people-first culture
• Certified as a Great Place to Work in Australia & Malaysia

The Opportunity

As a Paid Media Specialist at Keypath Education, you'll play a pivotal role in driving student enrolment outcomes for leading university partners across the APAC region.

Working within a high-performing digital marketing team, you'll design, execute and optimise paid media campaigns across search, social and emerging digital channels, using data, automation and AI-powered technologies to maximise performance and return on investment.

This is an exciting opportunity for a digitally savvy marketer who thrives on combining analytical thinking with strategic execution. You'll have the autonomy to influence campaign strategy, test new technologies and contribute to innovative marketing initiatives that help shape the future of online education.

What You’ll Be Doing

• Develop, manage and optimise paid search, paid social and retargeting campaigns across platforms including Google Ads, Meta and LinkedIn.
• Leverage AI-powered campaign formats and emerging advertising technologies to improve performance and drive innovation.
• Monitor, analyse and report on campaign performance from click-through to enrolment, using data-driven insights to inform optimisation decisions.
• Forecast lead volumes, media spend and performance outcomes to support planning and budget management.
• Partner with creative, content and web teams to develop engaging campaign assets and optimise landing page experiences.
• Support conversion rate optimisation (CRO) initiatives, including testing strategies designed to improve user experience and enrolment outcomes.
• Stay ahead of industry trends, digital platform developments and evolving consumer behaviours to identify new opportunities for growth.
• Collaborate with a range of internal stakeholders and external partners to deliver high-impact marketing campaigns and strategic projects

About You

• You're passionate about digital marketing and love using data, technology and innovation to deliver campaigns that make a real impact.
• You thrive on uncovering insights, solving problems and turning campaign performance data into meaningful business results.
• You're commercially minded and motivated by achieving strong outcomes, continually looking for ways to maximise performance and ROI.
• You enjoy working with numbers and analytics, but you're equally comfortable translating complex insights into clear, actionable recommendations.
• You're naturally curious and always looking for smarter ways to work, whether that's through AI, automation or emerging marketing technologies.
• You bring a proactive mindset, taking ownership of your work and identifying opportunities to optimise campaigns and enhance results.
• You're a strong collaborator who enjoys partnering with creative, content and marketing teams to achieve shared goals.
• You're adaptable quickly to change and are energised by working in a fast-paced, high-growth environment.
• Most importantly, you're excited by the opportunity to help connect learners with life-changing educational opportunities and contribute to a purpose-driven organisation.

What we offer:

• Flexible working arrangements: office-based, hybrid, or fully remote
• Company-provided laptop and essential equipment
• Medical & Dental benefits, Health and wellbeing support
• Continuous learning and career development: LinkedIn Learning, Career development programs & Internal learning labs
• Employee-led initiatives, including Culture Club and more
• Regular company events - both in-person and virtual

Make an Impact with Keypath

• Join a leading EdTech leaderin a rapidly growing industry
• Contribute to education access worldwide, supporting upskilling and reskilling at scale
• Do meaningful workthat addresses future social and economic challenges

At Keypath, we welcome applicants from diverse backgrounds and are committed to inclusive hiring practices. We provide support throughout the recruitment process to ensure everyone can show up as their best self.

Please note that only candidates residing in Malaysia with full working rights will be eligible for consideration.