AI-Native Performance Marketing & Growth

BlockOffice; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

BlockOffice, a Singapore-headquartered financial back-office provider, seeks a Performance & Growth Marketer to own and scale paid acquisition. You’ll drive AI-native growth, lead testing, and optimize the acquisition funnel from ad to qualified opportunity.

Role emphasizes independent execution, rapid experimentation, and educating leadership on new marketing frameworks to boost CAC efficiency and ROI.

Qualifications

• 3–6 years hands-on performance or growth marketing experience.
• Strong track record in paid acquisition across multiple channels.
• Experience with AI-native marketing, testing, and optimization.
• Deep understanding of attribution, funnels, and experimentation.

Responsibilities

• Own paid acquisition campaigns across Google, LinkedIn, Meta, and others.
• Develop channel strategies based on CAC, ROI, and objectives.
• Build AI-driven testing and creative systems for rapid iteration.
• Set up tracking, attribution, and performance reporting.

Skills

Performance marketing

Paid acquisition

Growth marketing

AI-native marketing

Analytics

Attribution

Experimentation

Landing page optimization

Strategic thinking

Tools

Google Ads

LinkedIn Ads

Meta Ads

AI tools for marketing

Job description

BlockOffice is a Singapore-headquartered financial back-office services provider supporting startups, funds, and businesses operating across the digital asset and technology ecosystem

Backed by Tier 1 VCs, unicorn and decacorn founders, and senior operators, we provide services across accounting, tax, corporate services, recruitment, and Fractional CFO support.

We also work closely with businesses in the Web3, AI, fintech, and digital asset space, giving our team exposure to a fast-moving and highly specialised market.

Learn more: https://blockoffice.com/

The Role:

We're looking for a Performance & Growth Marketer to own and scale our paid acquisition engine.

We're not looking for someone who simply manages ad accounts or follows a traditional SEO/content playbook. We want someone who understands how modern, AI-native performance marketing works - from audience research and creative testing to paid acquisition, conversion optimisation, attribution, and rapid experimentation.

You'll have significant ownership over the entire acquisition funnel: what we target, what we say, where we spend, how we test, and how we measure results.

This is a hands-on individual contributor role. You'll be expected to execute independently, challenge existing assumptions, experiment quickly, and build a repeatable growth engine.

You will also work closely with senior leadership and be expected to bring new performance marketing knowledge and frameworks into the organisation - including educating the team on what is working in modern paid acquisition and AI-driven marketing.

What You'll Do:

• Paid Acquisition
• Own and manage paid acquisition campaigns across Google Ads, LinkedIn Ads, Meta, X, and other relevant channels
• Develop channel strategies based on target audience, business objectives, CAC, conversion rates, and expected ROI
• Identify and test new paid acquisition opportunities as platforms and advertising formats evolve
• Manage campaign setup, targeting, bidding, budgets, optimisation, and performance analysis
• Continuously optimise campaigns based on qualified leads and business outcomes rather than vanity metrics
• Build and maintain a structured experimentation framework across channels

2. AI-Native Growth & Creative Testing

• Apply AI tools across research, audience analysis, campaign ideation, copywriting, creative production, testing, and optimisation.
• Develop high-volume creative testing systems rather than relying on a small number of static creatives.
• Use AI to accelerate iteration while maintaining strong judgement around messaging, positioning, and brand.
• Develop and execute Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to improve BlockOffice's visibility, discoverability, and authority across AI-powered search and answer engines.
• Optimise content and brand presence to increase the likelihood of being mentioned, referenced, and cited in AI-generated answers across platforms such as ChatGPT, Google AI Overviews, Perplexity, and other AI-driven discovery platforms.
• Apply relevant content optimisation, entity optimisation, structured data, and authority-building techniques to strengthen visibility across traditional search engines and AI-powered search experiences.
• Monitor emerging AI search trends, assess AEO/GEO performance, and translate insights into actionable optimisation strategies.
• Identify emerging AI-driven marketing workflows, platforms, and tools that can improve acquisition efficiency.
• Stay ahead of changes in search, advertising platforms, AI search, and consumer discovery behaviour.
• Educate senior leadership and the wider team on emerging performance marketing trends, tools, and best practices.
• Own the journey from ad -> landing page -> lead -> qualified opportunity
• Develop and test landing pages, messaging, offers, CTAs, and conversion flows
• Run A/B and multivariate experiments to improve conversion rates
• Work with internal stakeholders to improve lead quality and conversion beyond the initial acquisition stage
• Identify bottlenecks across the funnel and develop hypotheses to address them

4. Analytics, Attribution & ROI

• Build and maintain reliable tracking and attribution across marketing channels
• Monitor key metrics including CAC, CPL, conversion rate, qualified lead rate, pipeline contribution, and ROAS/ROI
• Produce regular performance reporting with clear insights and recommended actions
• Allocate and reallocate marketing budget based on performance and expected return
• Distinguish between activity metrics and metrics that actually contribute to business growth

5. Market & Audience Research

• Develop a strong understanding of our target audiences across Web3, crypto, AI, fintech, venture-backed startups, funds, and digital asset businesses
• Research customer pain points, buying behaviour, competitors, and market positioning
• Translate market insights into campaign angles, creative concepts, and acquisition strategies
• Continuously test new audience segments and positioning opportunities

6. Growth Experiments & New Channels

• Identify and test new acquisition channels, platforms, communities, partnerships, and distribution opportunities
• Experiment with emerging marketing channels and AI-native discovery/search behaviour
• Build repeatable growth experiments with clear hypotheses, success criteria, and learnings
• Support thought leadership, partnerships, events, and industry activations where they can contribute to acquisition

What We're Looking For:

• 3-6 years of hands-on experience in performance marketing, paid acquisition, or growth marketing.
• Strong track record managing Google Ads — this is non-negotiable.
• Practical experience with LinkedIn Ads and ideally other paid social platforms.
• Strong understanding of performance marketing fundamentals, attribution, conversion funnels, and experimentation.
• Experience managing meaningful advertising budgets and making decisions based on performance data.
• Comfortable owning the entire acquisition funnel rather than focusing only on campaign execution.
• Strong interest and practical experience in AI-powered marketing tools and workflows.
• Hands-on experience in SEO and AEO/GEO, with a demonstrated understanding of how to improve brand visibility across traditional search engines and AI-powered search and answer engines.
• Practical experience implementing AEO/GEO strategies, such as optimising content for AI-generated answers, improving brand mentions and citations, and strengthening brand discoverability across platforms such as ChatGPT, Google AI Overviews, and Perplexity.
• Demonstrated ability to rapidly test, learn, iterate, and scale.
• Strong analytical thinking and commercial judgement.
• Comfortable working independently with significant ownership and accountability.

Strong Plus:

• B2B performance marketing experience
• Experience marketing high-value or complex B2B services
• Background in fintech, Web3, crypto, AI, SaaS, venture capital, or professional services
• Experience with marketing attribution and analytics tools
• Experience building landing pages or working closely with designers/developers on conversion optimisation
• Experience using AI tools for marketing research, content, creative generation, or campaign optimisation
• Experience working in a startup or fast-moving environment where you had to build rather than simply operate an existing system