AI-Driven SEO & Content Growth Specialist

Crown Worldwide Group Sdn Bhd; Shah Alam; Remote; MYR 70,000 - 105,000; Full time

Job summary

Crown Worldwide Group is seeking a Digital Marketing Specialist with a strong SEO background and a keen interest in AI. The role focuses on evolving traditional SEO into AI-enabled processes, driving global organic growth and improving performance, efficiency, and insight generation across marketing and research.

You will work remotely, collaborating with teams to improve content quality, optimize performance, and apply AI across workflows for better outcomes.

Qualifications

• Strong end-to-end SEO expertise (technical, content, strategy).
• High interest and capability in AI and emerging marketing technologies.
• Independent, self-motivated, and comfortable working remotely.
• Commercially focused with a clear understanding of lead generation.
• Analytical, with the ability to turn data into insight and action.
• Clear and confident communicator, able to present ideas effectively.
• Globally minded, with experience or comfort working across markets.
• Curious, adaptable, and continuously learning.

Responsibilities

• Develop and execute global SEO strategies aligned to business objectives, with a focus on high-value B2B lead generation
• Conduct keyword and topic research to identify growth opportunities
• Monitor and optimise organic performance, including traffic, conversions and visibility
• Analyse competitor activity and identify gaps
• Define and deliver content strategies that build topical authority and support commercial goals
• Optimise on-page content using best practices in E-E-A-T, structured content, and user intent alignment
• Collaborate with internal teams to improve content quality and performance at scale
• Identify and resolve technical barriers to crawling, indexing, and ranking
• Optimise site architecture, internal linking, and structured data implementation
• Define how AI is applied across SEO and content workflows to improve efficiency and output quality

Job description

Crown Worldwide Group is seeking a Digital Marketing Specialist with a strong SEO background and a keen interest in AI. The role focuses on evolving traditional SEO into AI-enabled processes, driving global organic growth and improving performance, efficiency, and insight generation across marketing and research.

You will work remotely, collaborating with teams to improve content quality, optimize performance, and apply AI across workflows for better outcomes.