SEO & GEO Strategist for AI-Driven Discovery

Keysight Technologies SAles Spain SL.; Penang; On-site; MYR 60,000 - 90,000; Full time

Job summary

Keysight Technologies is seeking a highly motivated SEO & GEO Specialist to drive our digital discoverability across traditional search engines and emerging AI-powered search experiences.

You will collaborate with Product Marketing, Brand, Content, Web, and Analytics to develop and execute SEO and GEO strategies that increase organic visibility, improve AI citations, strengthen topical authority, and support business growth.

Qualifications

• Bachelor's degree or equivalent work experience in Marketing, Communications or related field.
• 3 to 5+ years of experience in SEO, digital marketing, content optimization, or organic search strategy.
• Hands-on experience with GEO, AEO, or AI Search Optimization.
• Experience optimizing content for AI-generated search platforms and LLM-powered experiences.
• Strong understanding of on-page SEO, technical SEO, keyword research, content optimization, and search intent.
• Experience using enterprise SEO platforms such as BrightEdge, Conductor, SEMrush, Screaming Frog, Google Search Console, GA4.

Responsibilities

• Develop and execute SEO, GEO, AEO, and AI Search Optimization strategies to improve discoverability across traditional and AI-powered search platforms.
• Lead increased brand visibility, citations, and answer inclusion across AI experiences like ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
• Identify high-value keyword and prompt opportunities based on customer search behavior and AI trends.
• Develop content optimization roadmaps to improve topical authority and search performance.
• Collaborate with Product Marketing, Brand, Web, and Content teams to optimize existing content and create new content aligned with SEO and AI best practices.
• Recommend improvements to increase content clarity, authority, and citation potential.

Skills

SEO

Digital Marketing

Content Optimization

Analytics

Stakeholder Management

Project Management

Education

Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Business

Tools

BrightEdge

Conductor

SEMrush

Screaming Frog

Google Search Console

GA4

Job description

Keysight Technologies is seeking a highly motivated SEO & GEO Specialist to drive our digital discoverability across traditional search engines and emerging AI-powered search experiences.

You will collaborate with Product Marketing, Brand, Content, Web, and Analytics to develop and execute SEO and GEO strategies that increase organic visibility, improve AI citations, strengthen topical authority, and support business growth.