Digital Marketing Specialist Search & AI

Crown Worldwide Group Sdn Bhd; Shah Alam; Remote; MYR 70,000 - 105,000; Full time

Job summary

Crown Worldwide Group is seeking a Digital Marketing Specialist with a strong SEO background and a keen interest in AI. The role focuses on evolving traditional SEO into AI-enabled processes, driving global organic growth and improving performance, efficiency, and insight generation across marketing and research.

You will work remotely, collaborating with teams to improve content quality, optimize performance, and apply AI across workflows for better outcomes.

Qualifications

• Strong end-to-end SEO expertise (technical, content, strategy).
• High interest and capability in AI and emerging marketing technologies.
• Independent, self-motivated, and comfortable working remotely.
• Commercially focused with a clear understanding of lead generation.
• Analytical, with the ability to turn data into insight and action.
• Clear and confident communicator, able to present ideas effectively.
• Globally minded, with experience or comfort working across markets.
• Curious, adaptable, and continuously learning.

Responsibilities

• Develop and execute global SEO strategies aligned to business objectives, with a focus on high-value B2B lead generation
• Conduct keyword and topic research to identify growth opportunities
• Monitor and optimise organic performance, including traffic, conversions and visibility
• Analyse competitor activity and identify gaps
• Define and deliver content strategies that build topical authority and support commercial goals
• Optimise on-page content using best practices in E-E-A-T, structured content, and user intent alignment
• Collaborate with internal teams to improve content quality and performance at scale
• Identify and resolve technical barriers to crawling, indexing, and ranking
• Optimise site architecture, internal linking, and structured data implementation
• Define how AI is applied across SEO and content workflows to improve efficiency and output quality

Job description

Digital Marketing Specialist Search & AI

This role sits at the intersection of search, content, data and emerging technologies. Reporting to the Director of Digital, the Search & AI Strategy Specialist will be responsible for driving global organic growth and developing Crown's use of AI across marketing and research. The successful candidate will combine hands-on execution with strategic thinking, evolving traditional SEO practices into scalable, AI-enabled approaches that improve performance, efficiency, and insight generation.

Key responsibilities

Develop and execute global SEO strategies aligned to business objectives, with a focus on high-value B2B lead generation

Conduct keyword and topic research to identify growth opportunities

Monitor and optimise organic performance, including traffic, conversions and visibility

Analyse competitor activity and identify gaps

Define and deliver content strategies that build topical authority and support commercial goals

Optimise on-page content using best practices in E-E-A-T, structured content, and user intent alignment

Collaborate with internal teams to improve content quality and performance at scale

Identify and resolve technical barriers to crawling, indexing, and ranking

Optimise site architecture, internal linking, and structured data implementation

Define how AI is applied across SEO and content workflows to improve efficiency and output quality

About you

Strong end-to-end SEO expertise (technical, content, strategy)

High interest and capability in AI and emerging marketing technologies

Independent, self-motivated, and comfortable working remotely

Commercially focused with a clear understanding of lead generation

Practical, hands‑on, and delivery-oriented

Analytical, with the ability to turn data into insight and action

Clear and confident communicator, able to present ideas effectively

Globally minded, with experience or comfort working across markets

Collaborative and influential without direct authority

Curious, adaptable, and continuously learning

What can I earn as a Digital Marketing Specialist

Crown is the largest privately‑held group of companies in the world providing a full range of international relocation services. We are also a leader in business records management and provide specialized transportation and warehousing services.

Crown Worldwide Group (crownworldwide.com) operates from over 266 locations in almost 58 countries, providing global mobility services, transportation of household goods and fine arts, departure and destination services, business information storage, high value warehousing, freight forwarding and third‑party logistics. Established in 1965, the Crown Worldwide Group is a privately held company with global headquarters in Hong Kong.

We take pride in being an Equal Opportunities Employer. We are committed to staff development, with a strong talent management programme in place to recognize and reward excellence. Our culture supports and enables staff to enjoy their work, reach their potential and grow in the company.

Crown is the largest privately‑held group of companies in the world providing a full range of international relocation services. We are also a leader in business records management and provide specialized transportation and warehousing services.

Crown Worldwide Group (crownworldwide.com) operates from over 266 locations in almost 58 countries, providing global mobility services, transportation of household goods and fine arts, departure and destination services, business information storage, high value warehousing, freight forwarding and third‑party logistics. Established in 1965, the Crown Worldwide Group is a privately held company with global headquarters in Hong Kong.

We take pride in being an Equal Opportunities Employer. We are committed to staff development, with a strong talent management programme in place to recognize and reward excellence. Our culture supports and enables staff to enjoy their work, reach their potential and grow in the company.