AI Digital Marketing Strategist - Construction Focus

Blue print properties sdn bhd; Seri Manjung; On-site; MYR 48,000 - 80,000; Full time

Job summary

Blueprint Properties Sdn Bhd in Seri Manjung, Perak, is seeking an AI Digital Marketing professional to join our team on a full-time basis. You will leverage AI technologies to enhance our digital presence across channels and support growth in construction projects and contracts management.

The role focuses on data-driven campaigns, customer engagement, and collaboration with sales and project teams to align marketing with business goals.

Qualifications

• Proven experience in digital marketing, preferably with demonstrated expertise in AI and machine learning applications.
• Strong proficiency with AI marketing tools, analytics platforms, and automation software.
• Excellent copywriting and content creation skills for digital channels.
• Familiarity with the construction industry or B2B marketing is highly advantageous.
• Strong project management and organisational skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration abilities to work effectively across teams.
• A bachelor's degree in Marketing, Business, Computer Science, or a related field, or equivalent professional experience.
• Relevant certifications in digital marketing, AI, or Google Analytics are preferred.

Responsibilities

• Develop and implement AI-driven digital marketing campaigns across multiple channels, including social media, email, and search engines.
• Utilise machine learning and data analytics tools to analyse customer behaviour, market trends, and campaign performance.
• Create data-driven marketing strategies that enhance lead generation and conversion rates for construction projects.
• Manage and optimise digital advertising budgets using AI tools to maximise return on investment.
• Collaborate with sales and project management teams to align marketing initiatives with business objectives.
• Monitor competitor activities and industry trends, utilising AI tools for competitive analysis.
• Maintain and update the company's digital presence across websites, social media platforms, and online directories.
• Experiment with emerging AI and marketing technologies to identify new opportunities for growth.
• Support the development of content marketing strategies tailored to the construction and contracts management industry.

Skills

Digital marketing

AI in marketing

Machine learning

Content creation

Campaign management

Data analytics

Education

Bachelor's degree

Tools

Analytics platforms

Automation software

Job description

Blueprint Properties Sdn Bhd in Seri Manjung, Perak, is seeking an AI Digital Marketing professional to join our team on a full-time basis. You will leverage AI technologies to enhance our digital presence across channels and support growth in construction projects and contracts management.

The role focuses on data-driven campaigns, customer engagement, and collaboration with sales and project teams to align marketing with business goals.