Affiliate - KOL Community Management (Open to Fresh Graduates)

Shopee; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading e-commerce platform in Kuala Lumpur is seeking a candidate to manage the KOL/KOC ecosystem. The role involves developing content strategies, engaging influencers, and analyzing performance metrics. Ideal candidates should have a relevant degree, strong analytical and problem-solving skills, and fluency in English, with additional languages as a plus. This position offers a dynamic environment focused on achieving business goals.

Qualifications

• Bachelor’s degree in any field.
• Experience in mass program management would be an added advantage.
• Strong analytical skills, with proficiency in Microsoft Excel.
• Innovative problem-solving skills; able to implement solutions.
• Team player with the drive to outperform KPIs.
• Excellent command of English and fluency in other languages is an advantage.

Responsibilities

• Manage the KOL/KOC ecosystem in Shopee.
• Develop mass engagement strategies for effective content.
• Plan and brief content to achieve business objectives.
• Analyze content performance to optimize effectiveness.

Skills

Analytical skills

Problem-solving skills

Team player

Communication skills

Education

Bachelor’s degree in any field

Tools

Microsoft Excel

Job description

Overview

Job Description

End-to-end management of larger KOL / KOC ecosystem in Shopee, including acquisition, incubation, relationship management, content ideation, and selecting content for social media. Develop and maintain mass engagement to ensure they deliver engaging and effective content ideas for Shopee. Plan, brainstorm and brief content via multiple communication touchpoints to promote key business objectives, including campaign awareness, educate new launches, and more. Analyze influencer content performance and measure their success in promoting Shopee’s objectives. Analyze Shopee content and activation performance to ensure right amount of content, effective content is served, efficacy of activation activities. Ideate and execute on missions, challenges, and any other levers to keep activity rate high across all days of the month (campaign days and otherwise). Stay up to date with latest content trends to be adapted into Shopee campaigns.

Requirements

• Bachelor’s degree in any field.
• Experience in mass program management would be an added advantage.
• Strong analytical skills, with proficiency in Microsoft Excel.
• Innovative problem-solving skills; able to dissect and identify problems and implement solutions accordingly.
• Team player with an aptitude for work and the drive to constantly outperform KPIs (Key Performance Indicators).
• Excellent command of English, with the ability to converse fluently in other languages (eg: Bahasa Melayu, Mandarin) will be an added advantage to effectively communicate with KOLs and internal stakeholders.