Ad Operations Specialist (Programmatic Advertising)

Cognizant; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Cognizant in Kuala Lumpur seeks an Ad Operations Specialist to manage end-to-end ad campaigns across proprietary platforms. You will review media plans, traffic campaigns, perform QA, and deliver reports with attention to quality and compliance.

Role requires 2–6 years in a similar field, proficiency with DSPs and ad servers, and collaboration with global teams across time zones. This position supports 24/7 operations and client satisfaction.

Qualifications

• Graduation in business or technical field.
• 2–6 years of relevant experience in ad operations or similar roles.
• Proficiency with ad servers and DSP platforms.

Responsibilities

• Review media plans and build orders in the client’s ad server.
• Traffick campaigns including tag implementation and frequency capping.
• Perform QA checks pre-launch and during flight.
• Generate performance reports and reconcile billing.

Skills

Campaign trafficking

QA checks

Reporting

Billing reconciliation

Stakeholder engagement

Education

Any graduation (business or technical)

Bachelor’s degree or equivalent

Tools

Google Ad Manager

DV360

TTD

Yahoo DSP

Amazon DSP

Jira

Salesforce

Job description

Job Description:

The Ad Operations Specialist will be responsible for executing and managing the end-to-end lifecycle of advertising campaigns across proprietary ad platforms. This includes media plan review, trafficking, QA, reporting, and optimization for both direct IO and programmatic campaigns. The role demands precision, speed, and proactive communication to ensure campaigns meet the standards for quality, compliance, and performance.

Key Responsibilities:

• Review and QC media plans; build orders in customer’s proprietary ad server
• Handle creative asset submission and metadata entry
• Trafficking campaigns including tag implementation, targeting setup, and frequency capping
• Conduct thorough QA checks pre-launch and during campaign flight
• Activate campaigns and monitor pacing, flagging risks proactively
• Generate and deliver performance reports and billing reconciliations
• Collaborate with global teams and support 24/7 operations across time zones

Required Skills & Experience:

• Any graduation - business or technical
• Minimum 2 years' and up to 6 years' experience in a similar role
• Proficiency in ad servers and DSPs Required Skills & Experience (DSPs (e.g., Google Ad Manager, DV360, TTD, Yahoo DSP, Amazon DSP).
• Experience with trafficking tools and reporting platforms
• Familiarity with workflow and CRM tools: Jira, Salesforce
• Understanding of CTV/OTT, video, and display ecosystems
• Collaboration & Communication: Effective stakeholder engagement, proactive issue resolution, and seamless workflow integration