Account Development Manager

1542 Springer Nature HK Ltd, Branch Kuala Lumpur; Kuala Lumpur; Hybrid; MYR 70,000 - 110,000; Full time

Job summary

Springer Nature is seeking an Account Development Manager in Kuala Lumpur, Malaysia, operating in a hybrid role. The position focuses on post‑sales engagement, regional account strategy, and upselling opportunities with key institutions in Southeast Asia.

You will work closely with the regional sales teams, licensing managers, and marketing to enhance customer satisfaction and product adoption, traveling across the SEA region as needed.

Qualifications

• Minimum 5 years of experience in sales, marketing, account development, or related roles within electronic publishing, software, or internet industries.
• Experience working with libraries, academic institutions, or scientific publishing is preferred.
• Fluent written and spoken English; Bahasa Malaysia or Thai is a plus.

Responsibilities

• Develop and execute the annual Account Development Plan for the SEA region.
• Manage post-sales engagement for institutional accounts through visits and meetings.
• Identify upsell opportunities using customer insights and data.

Skills

Account management

Sales strategy

Customer engagement

Education

Bachelor's degree

Tools

Salesforce

Job description

Title: Account Development Manager

Location: Kuala Lumpur, Malaysia (Hybrid Working)

About Springer Nature

Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information, please visit about.springernature.com and @SpringerNature.

Purpose of the Role

This role is responsible for account development with the primary objectives of maintaining customer satisfaction, monitoring usage, triggering sales leads and preparing upselling opportunities with key accounts, and educating and onboarding customers of Malaysia TA and for the transition to Transformative Agreements in the countries under the SEA region. The Account Development Manager is closely aligned with a regional sales team ensuring that the optimal approach to the customer is achieved. This position sits under Marketing. The person will be responsible for all the post-sales marketing activities mainly in Southeast Asia (namely Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam) that are assigned to them, and possibly for other APAC countries if necessary. These activities include customer engagement via in-person visits, virtual meetings, account reviews, training, branding events, thought leadership events, etc.

Responsibilities

• Develop and execute the annual Account Development Plan for the region in close partnership with licensing managers and regional sales teams.
• Manage post-sales engagement for assigned institutional accounts through regular visits, virtual meetings, account reviews and follow-up on customer needs.
• Monitor and analyze usage, denials, publication activity, market penetration and customer satisfaction to identify risks and growth opportunities.
• Build and maintain trusted relationships with key customer stakeholders to strengthen loyalty, retention and long-term account value.
• Design and deliver customer training, onboarding, workshops and engagement activities that increase product usage, publication activity and satisfaction.
• Support the onboarding of customers to the Malaysia Transformative Agreement and the transition to Transformative Agreements across Southeast Asia.
• Identify and prepare cross-selling and upselling opportunities using customer insights, web analytics, market research and account data.
• Support customer events, branding initiatives, thought-leadership activities, trade shows and conferences across the territory as required.

Role Responsibilities

• Develop senior-level relationships across academic institutions, research organizations, government agencies, consortia and other strategic accounts.
• Lead or support strategic customer meetings, business reviews, product demonstrations, presentations and negotiations with senior decision-makers.
• Partner with sales teams on account reviews, after-sales activities, business negotiations and future engagement plans to support retention and growth targets.
• Translate customer insights, market trends, competitive developments and changes in the research information landscape into actionable account and market-development recommendations.
• Collaborate with regional sales, customer engagement, marketing, editorial, publishing and solution-specialist teams to deliver a coordinated approach to priority accounts.
• Contribute to local sales and marketing strategies, campaigns, customer events and market-development initiatives that support adoption of Springer Nature products and services.
• Undertake other relevant duties and strategic initiatives assigned by the supervisor.

Experience, Skills & Qualifications

Experience Minimum 5 years of experience in sales, marketing, account development, customer engagement, or a related role within the electronic publishing, software, or internet industry. Experience working with libraries, academic institutions, or scientific publishing is preferred.

Skills Creative, organized, proactive, and self-motivated. Excellent communication and relationship-building skills, with the ability to work effectively in a customer-focused environment. Ability to work independently, manage multiple priorities, and adapt to changing deadlines and business needs. Strong project management skills, with experience leading initiatives and driving successful outcomes. Analytical mindset with the ability to interpret data and identify opportunities for customer growth and engagement. Fluent written and spoken English; proficiency in Bahasa Malaysia or Thai is an advantage. Willingness and ability to travel frequently across the region.

Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. This position is based in our Kuala Lumpur, Malaysia office. Applicants must have the legal right to work in Malaysia and be able to commute to the Kuala Lumpur office on a regular basis.

At Springer Nature, our mission is to be part of progress – and that begins with inclusion: of people, perspectives, and ideas. We believe that diverse perspectives drive progress, and we are committed to creating an environment where people and ideas can flourish. If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion For more information about career opportunities in Springer Nature please visit https://springernature.wd3.myworkdayjobs.com/SpringerNatureCareers/ #LI-MN1

We are an ambitious and dynamic organisation, and home to some of the best-known names in research, educational and professional publishing. Working at the heart of a changing industry, we are always looking for great people who care about delivering quality to our customers and the communities we work alongside. In return, you will find that we open the doors to discovery for all our employees – offering opportunities to learn from some of the best in the business, with a culture that encourages curiosity and empowers people to find solutions and act on their instincts. Whether you are at the beginning of your career or an experienced professional, we invite you to find out more about the roles we offer and explore our current vacancies.

We are a global and progressive business, founded on a heritage of trusted and respected brands – including Springer, founded in 1842, Macmillan, founded in 1843 and Nature, first published in 1869. Nearly two centuries of progress and advancement in science and education have helped shape the business we are today. Research and learning continues to be the cornerstone of progress, and we will continue to open doors to discovery through trusted brands and innovative products and services. Springer Nature Group was created in May 2015 through the combination of Nature Publishing Group, Macmillan Education and Springer Science+Business Media.