Weekend Social Media Ad Buyer

Onda; Ciudad de México; A distancia; MXN 50,000 - 200,000; A tiempo parcial

Descripción de la vacante

A marketing agency is looking for a Weekend Social Media Ad Buyer to manage paid campaigns during the weekend. This part-time, fully remote role requires monitoring ad performance, making adjustments, and providing insights. Ideal candidates have 2+ years in performance marketing and must be reliable over weekends.

Formación

• 2+ years of experience managing paid social ad campaigns, especially on Meta and TikTok.
• Proven track record in performance marketing and budget optimization.
• Strong analytical skills; ability to make fast, informed decisions.

Responsabilidades

• Monitor live campaigns across platforms to ensure optimal delivery.
• Conduct 4 check-ins per day to review KPIs and performance metrics.
• Implement minor ad adjustments as needed.

Conocimientos

Performance marketing

Budget optimization

Analytical skills

Ad campaign management

Descripción del empleo

Overview

Onda is a leading marketing agency specializing in e-commerce businesses. We help online brands grow through innovative marketing strategies, data-driven decision-making, and expert campaign execution.

We’re seeking a sharp, reliable, and data-driven Weekend Social Media Ad Buyer to oversee paid campaigns during the weekend. This part-time position involves monitoring ad performance, adjusting spend and creative as needed, and providing performance insights via regular check-ins. The expected workload is 10-16 hours a week with potential for more work in the future.

This is a fully remote position

The ideal candidate is comfortable with fast-paced decision-making, platform troubleshooting, and keeping performance stable while the full team is offline.

Responsibilities

• Monitor live campaigns across platforms (Meta, TikTok, etc.) to ensure optimal delivery.
• Conduct 4 check-ins per day (morning, midday, afternoon, and evening) to:
  • Review KPIs and performance metrics.
  • Flag or pause underperforming ads.
  • Increase budgets or scale winning creatives (within pre-approved guidelines).
• Implement minor ad adjustments (budgets, targeting, creative swaps) as needed.
• Report anomalies, technical issues, or breakdowns immediately to the team.
• Submit an end-of-day recap with key performance updates and actions taken.

Requirements

• 2+ years of experience managing paid social ad campaigns (especially Meta + TikTok).
• Proven track record in performance marketing and budget optimization.
• Strong analytical skills; ability to make fast, informed decisions.
• Reliable availability on Saturday and Sunday with 4 flexible check-ins per day.
• Experience with ad dashboards, performance reports, and creative testing.
• Fluency in English, excellent written and speaking