VP Marketing & Comms Mexico

MetLife México; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

MetLife México busca un VP Marketing & Comms para construir un futuro más seguro para las familias mexicanas. Este rol es clave para ejecutar estrategias de marketing y comunicación que apoyen el crecimiento del negocio, garantizando soluciones innovadoras y efectivas en un mercado dinámico. Se requiere experiencia significativa en liderazgo y un fuerte enfoque en la colaboración y la mejora continua.

Servicios

Seguro de gastos médicos mayores

Seguro de vida

Bonificaciones por rendimiento

Permisos parentales y de adopción ampliados

Días libres por cumpleaños

Tiempo libre de voluntariado

Eventos culturales y deportivos

Formación

• Mínimo 7 años de experiencia en marketing y al menos 3 años en un rol de liderazgo.
• Fluidez en español e inglés.
• Experiencia en gestión de eventos a gran escala.

Responsabilidades

• Planificar y ejecutar iniciativas y campañas de marketing.
• Medir y reportar el impacto y ROI de las actividades de marketing.
• Liderar equipos de Marketing y Comunicaciones a nivel nacional.

Conocimientos

Pensamiento creativo

Gestión de proyectos

Comunicación

Liderazgo

Análisis financiero

Trabajo en equipo

Educación

Licenciatura en Marketing, Administración de Empresas o Comunicaciones

Maestría preferida

Descripción del empleo

Requirements

Description and Requirements

We are experts and recognized worldwide as leaders in insurance. We have more than 150 years of experience delivering the best in life insurance, annuities, and benefits programs to more than 90 million customers in 50 countries around the world. In Mexico, we are the leading personal insurer in the country, with more than 10 million policyholders.

We're looking for a VP Marketing & Comms Mexico to help us build a more secure future for Mexican families.

Purpose or mission of the Role: This role is critical to build and execute Marketing & Communications’ plans to enable business growth and performance to support Mexico New Frontier goals.

The role requires innovation, collaboration and leadership skills. Will support the VP Marketing LatAm guaranteeing fit for purpose marketing solutions are delivered in the market. Will provide special attention to support the LoBs on identifying and translating business requirements for marketing solutions.

We are looking for people who:

Build tomorrow, change, and innovate for sustained performance, seizing opportunities, experimenting confidently, and acting with urgency.

Win together, collaborate, and empower each other to achieve success, seeking different perspectives, fostering inclusion, and creating alignment.

Take ownership, serving our clients by assuming responsibility, facilitating solutions, and delivering the expected results.

Responsibilities And Attributions

• Plan and execute marketing initiatives, campaigns, and projects for the country, focusing on the new frontier areas of business, such as Health Ecosystem, A&H and xCelerator.
• Align the marketing plans and budgets with the regional marketing agenda and adjust them based on the country's business needs and market dynamics.
• Measure and report the impact and ROI of the marketing activities, using various metrics and tools, such as customer feedback, loyalty, and satisfaction.
• Facilitate the implementation of customer experience capabilities and strategies, ensuring that the customers receive consistent, high-quality, and personalized service throughout their journey with MetLife.
• Keep and take are social media activities
• Engage and inform the business stakeholders about the marketing plans, timelines, and key milestones, and solicit their input and feedback to inform the marketing strategies.
• Leverage the regional and global CoEs and GTO to access and utilize the best practices, assets, and talent for the marketing activities.
• Leverage data intelligence, market trends, customer needs, competitor activities, and best practices, and provide insights and recommendations to optimize MetLife's performance and growth in the country.
• De proactive supporting LoBs heads on identifying and pursuing new business opportunities and partnerships in the region, advancing transformation agenda and augmenting MetLife's competitive advantage.
• Coordinate local Marketing and Events budget and resources and ensure compliance with MetLife's policies and standards.
• Manage all Corporate Comms, internal and external and social media care.
• Lead country Marketing & Comms teams, enabling progress towards key goals, monitor team capabilities, improve engagement and motivation for professional growth.
• Develop all Digital strategies, related Marketing & Comms functions

Requirements And Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; master's degree preferred.
• A minimum of 7 years of experience (with at least 3 years in a middle management leadership role) in Marketing coordination, Business Development, Corporate internal & External Communications, Events, Project Management, or a related role, preferably within the Latin America region.
• Fluent in Spanish and English.

INTERPERSONAL PROFILE

• Creative thinking and innovation in facilitating diverse teams’ collaboration and communication.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Strong financial acumen with experience in budgeting and resource allocation.
• Proven experience in managing large-scale events across multiple countries in Latin America.
• Strong cultural awareness and understanding of the Latin American market.
• Exceptional leadership, organizational, and communication skills
• Ability to work under pressure and meet tight deadlines.
• Strong analytical and problem-solving abilities.
• Strong understanding Social Media tools

At MetLife, we are committed to fostering diversity among our employees through non-discriminatory treatment based on race, gender expression/identity, sexual orientation, religion, age, nationality, marital status, disability, physical or economic condition. HIV and pregnancy testing are not required for entry, tenure, or promotion, and we provide equal employment opportunities.

For immediate consideration, click the "Apply Now" button. You will be directed to complete an online profile. Once completed, you will receive an automatic email confirming your successful application.

We share the link to our Job Posting Policy, which outlines the guidelines for posting vacancies.

Beneficios que Ofrecemos

Nuestros beneficios están diseñados para cuidar su bienestar holístico con programas para la salud física y mental, el bienestar financiero y el apoyo para las familias. Ofrecemos seguro de gastos médicos mayores, seguro de vida en combinación con un paquete de compensación competitivo junto con bonificaciones por rendimiento, fondo de ahorro y plan de pensiones. También ofrecemos permisos parentales y de adopción ampliados, así como beneficios adicionales como tiempo libre de voluntariado, días libres por su cumpleaños y el Día del Patrimonio Cultural, eventos culturales y deportivos, ¡y mucho más!

Acerca de MetLife

Reconocida en la lista de la revista Fortune de las "Empresas más admiradas del mundo" de 2025 y en la lista de los 25 mejores lugares para trabajar en el mundo de Fortune para 2024, MetLife, a través de sus subsidiarias y afiliadas, es una de las principales empresas de servicios financieros del mundo; proporcionando seguros, anualidades, beneficios para empleados y gestión de activos a clientes individuales e institucionales.

Nuestro propósito es simple: ayudar a nuestros colegas, clientes, comunidades y al mundo en general a crear un futuro más seguro. Unidos por un propósito y guiados por la empatía, nos inspiramos para transformar el próximo siglo en los servicios financieros. En MetLife, es #AllTogetherPossible ¡Únete a nosotros!

At MetLife, we are committed to fostering diversity among employees, through non-discriminatory treatment for reasons of gender, gender expression, sexual orientation, religion, age, nationality, marital status, disability, physical or economic condition, HIV and embarrassment as a requirement for entry, permanence or ascension and there is equal employment opportunities.