Visual Merchandiser y Diseñador de Tiendas Minoristas

Placements24; Tijuana; Presencial; MXN 201.000 - 312.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Employee discounts

Descripción de la vacante

Placements24 is seeking a Visual Merchandiser and Retail Store Designer for a fashion-forward store in Tijuana, Baja California. You will craft window displays, product layouts, and immersive in-store experiences that reflect the brand’s aesthetic and drive sales.

The role requires a keen eye for detail, strong design skills, and collaboration with marketing and buying teams to maintain visual standards and implement seasonal concepts.

Formación

• Proven experience as Visual Merchandiser or Store Designer in retail.
• Strong portfolio of visual displays and store designs.
• Excellent understanding of color theory and space planning.
• Proficient in design software; Adobe CS is a plus.

Responsabilidades

• Design and implement window displays and in-store merchandising layouts.
• Create attractive product displays that highlight key items and collections.
• Develop and execute store design concepts that enhance the shopping experience and brand image.
• Plan and execute store renovations or updates with management and operations.
• Maintain visual standards across the store, ensuring consistency in presentation, lighting, and fixtures.
• Stay current with industry trends, competitor activities, and customer preferences to inform merchandising strategies.
• Train and guide store staff on visual merchandising standards and best practices.
• Collaborate with marketing and buying teams to ensure cohesive brand messaging.
• Analyze the impact of visual merchandising on sales and traffic, adjusting as needed.

Conocimientos

Visual merchandising

Store design

Color theory

Spatial design

Educación

Fine Arts degree

Design degree

Marketing degree

Herramientas

Adobe Photoshop

Adobe Illustrator

Descripción del empleo

About the Role

Our client, a fashion-forward retail brand, is seeking a creative and detail-oriented Visual Merchandiser and Retail Store Designer for their prominent store in Tijuana, Baja California, MX . This role is crucial in creating an engaging and inspiring shopping environment that reflects the brand's aesthetic and drives sales. The ideal candidate will have a strong sense of style, a deep understanding of visual merchandising principles, and the ability to translate brand concepts into compelling in-store displays and layouts. You will be responsible for the overall visual presentation of the store, from window displays to in-store arrangements, ensuring an exceptional customer experience. We offer a dynamic work environment where creativity is valued and encouraged, providing opportunities for professional development and career growth.

Key Responsibilities

• Design and implement visually appealing window displays and in-store merchandising layouts that align with brand guidelines and seasonal themes.
• Create attractive product displays that highlight key items and collections, driving customer interest and sales.
• Develop and execute store design concepts that enhance the overall shopping experience and brand image.
• Plan and execute store renovations or updates in collaboration with store management and the retail operations team.
• Maintain visual standards throughout the store, ensuring consistency in presentation, lighting, and fixture usage.
• Stay current with industry trends, competitor activities, and customer preferences to inform merchandising strategies.
• Train and guide store staff on visual merchandising standards and best practices.
• Manage inventory of visual merchandising props and fixtures, ensuring their proper use and maintenance.
• Collaborate with the marketing and buying teams to ensure cohesive brand messaging across all touchpoints.
• Analyze the impact of visual merchandising on sales performance and customer traffic, making adjustments as needed.

Requirements

• Proven experience as a Visual Merchandiser or Store Designer in the retail industry, preferably in fashion.
• Strong portfolio showcasing creative and effective visual merchandising displays and store designs.
• Excellent understanding of color theory, spatial design, and retail display techniques.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator) is a plus.
• Strong artistic and creative flair, with a keen eye for detail and aesthetics.
• Excellent communication and interpersonal skills, with the ability to articulate design concepts.
• Ability to work independently and manage multiple projects simultaneously.
• Strong organizational and time-management skills.
• Knowledge of retail operations and customer behavior.
• Bachelor's degree in Fine Arts, Design, Marketing, or a related field is preferred.

Benefits

Our client offers a competitive salary, comprehensive benefits package including health insurance, and significant employee discounts on merchandise. This role provides opportunities for creative expression and professional growth within a dynamic retail environment in Tijuana . We foster a collaborative culture that values innovation and employee contributions. Join a team dedicated to creating exceptional brand experiences and driving retail success. Continuous learning and development opportunities are provided to enhance your skills.