User Acquisition Lead

DiDi Global; Ciudad de México; Presencial; MXN 300,000 - 700,000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un User Acquisition Lead para impulsar el crecimiento en un nuevo y emocionante negocio. Este puesto combina pensamiento analítico con habilidades interpersonales para gestionar la base de usuarios y fomentar su comportamiento. La posición se centra en la adquisición de usuarios mediante estrategias online y offline, además de utilizar datos para mejorar la experiencia del usuario. Si te apasiona la analítica y deseas ser parte de un equipo diverso y colaborativo, esta oportunidad es ideal para ti. Únete a un entorno que valora la inclusión y la innovación, y donde tus contribuciones pueden marcar una diferencia significativa.

Formación

• 4+ años de experiencia en el negocio de entrega de alimentos o comestibles.
• Experiencia operativa/analítica en análisis de datos o marketing es un plus.

Responsabilidades

• Adquisición y crecimiento de usuarios a través de estrategias online y offline.
• Uso de datos para entender el comportamiento del usuario y mejorar la experiencia.

Conocimientos

Pensamiento analítico

Estrategia de crecimiento

Gestión de usuarios

Experiencia en datos

Autonomía

Educación

Licenciatura en Negocios o campo relacionado

Descripción del empleo

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview

The User Acquisition Lead role offers a unique opportunity to drive growth in one of the fastest-growing companies, specifically in an exciting & booming new business line. This data-driven position requires a blend of analytical thinking and interpersonal skills to effectively manage the user base and influence behavior.

Role Responsibilities

• Acquisition of our users to our platform as well as the growth of our user base, via a combination of online and offline strategies.
• Building deep data insights and understanding of our potential and existing users in the local culture, in order to build your own growth-oriented methodologies and initiatives.
• Using data to understand user behavior and experience, and identify areas for improvement as we grow our business, while always being aware and critical of ROI.
• Identifying new projects and taking ownership.

Role Qualifications

• At least 4 years of preferably online Grocery (or Food) delivery business
• Previous operational/analytical experience in data analytics, consulting, investment banking, marketing or operations management, or in tech industry, is a plus.
• Data driven and strong analytical thinking.
• Excellent strategic thinking and evolving mindset.
• Self-motivated, self-directed and eager to take ownership of tasks to ensure solutions.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.