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Overview / Purpose of the positionTo implement the vision, mission and strategy for accelerated, sustainable and profitable growth of the training business in Greater China cluster (Mainland China and Hong Kong) through a combination of leadership and partnership with the group training function, regional executive, and business stream/sector managers.
Advise and consult with the regional executive, stream/sector leaders on the adoption of proven commercial strategies for growth, including improvements to their teams, processes, systems and product deployment.
Responsibilities & AccountabilitiesGeneral
- To lead and deliver the training stream strategic plan aligned to market and company growth expectations
- Ensure compliance to BSI’s policies, technical, legal and accreditation requirements in the context of public, in-house, bespoke training and/or Best Practice Program delivery
- To achieve financial plan targets for Training stream including sales, revenues, gross profit and contribution in close collaboration with Sales, Marketing and COO functions
Commercial
- Lead and manage Public Training sales team to drive annual growth and increase market share.
- Lead and manage the sales of Enterprise Training Solutions (ETS) and Best Practice Program
- Establish an effective and mutually beneficial Channel Management function – work with Sales to partner with resellers, referrals and partnership organization to co-create value with BSI
- Lead and support the internal training for the sales team, especially on new products and services
- To contribute and manage development of new training solutions and innovative delivery models.
- Together with Marketing and Sales functions establish effective Marketing / e-commerce channels/web sales.
- To deploy and maximise market penetration of the global/APAC training portfolio.
- Support Sales with client meetings especially for large training opportunities
Operational
- Prioritize operational efficiency of training business by overseeing and optimizing resource and structure, qualifications, utilization, process
- Create highly efficient and effective team of Training Operations in synergy with Operational capacity from System Certification team
- Create highly efficient and effective team of tutors and external tutors to ensure highest level of resource utilization and quality
- Establish Tutor Community with internal and external experts (Associated Tutors)
- Maintain and develop Tutor Qualifications to be on top of the competence level
- Manage and control service delivery of Enterprise Training Solutions (ETS) and Best Practice Programs
- Project and Program Management of key account delivery and launching new services in the cluster
- To work on a leaner and more strategic customer journey through digital transformation together with the Global and Regional Training teams
- To work with the key stakeholders and peers to understand and implement an efficient and best in class training delivery and maximise with training other sales opportunities.
- To work with Headquarter and local team to manage the curriculum in Greater China, ensure the training courses are meeting market requirements and client demand
- To manage training material of all courses (including OD) are properly developed, translated, maintained
Management responsibilities
- Lead a team of direct reports including Tutors, Training Operational Support and Training Sales
- Interface with other functions and departments, including KPIs, SLAs to underpin key processes to maximize market potential on various levels of leadership, Marketing and Sales.
Product Knowledge
- Articulate why BSI training is market leader in assurance training.
- Apply product features and benefits to customers’ needs to win business.
- Articulate BSI’s training products and qualifications to generate return client sales.
- Apply knowledge of competitors to explain the full business advantages of BSI products.
- Understand robust training delivery model and promotional tactics.
Key Results Areas
- Financial performance KPIs – sales, revenue, GP and contribution and EBITDA
- Can improve efficiency in the process – deliver efficiency gains by digital solutions, streamlining the workflows, resource allocation
- Can drive and deliver training business growth
- Can motivate direct reports and related teams to achieve and overachieve business expectations
Customer Focus
- Can articulate to clients the value of using the portfolio of BSI products and services to meet their needs.
- Able to interpret data and information about the Customer to solve problem, add value and exceed expectations.
- Can demonstrate an in-depth understanding of the markets, anticipates developments and engages with customers on how to improve performance.
- Able to demonstrate high quality and reliability in delivery of activity.
Person Specification- Min of 5 years solid experience in managing a team of training sales.
- Min of 3 years commercial leadership experience of training business in China market
- Proven track record of effectively managing and developing training business with a proven revenue growth record.
- Deep social media and digital marketing knowledge and proven experience.
- Experience with Digital transformation projects will be preferred
- Experience preferably in commercial events / training / publishing or related.
- New training business model development experience.
- Excellent in English communications and presentations
- A high level of compliance in accordance with the business requirements
- Able to communicate, present and influence at all levels within an organization including C level
- Good command of customer relationship exploration, maintenance and development.
- Analytical in data, clear and open-minded
- Strong strategic thinking and operational deployment
- Ability to manage workloads effectively, including balancing projects and changing priorities
- Well organised and self-motivated, with the ability to work independently or as part of a team
- Ability to communicate and interact with other cultures effectively
- Highly motivated and passionate
- Shows initiative and can shape a new role
About Us
BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.
Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.
Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs.
Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world.
BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.