Trade Marketing Specialist: Drive Plan Activation & ROI

AstraZeneca plc; Ciudad de México; On-site; MXN 420,000 - 620,000; Full time

Job summary

AstraZeneca plc in Ciudad de México is seeking a Trade Marketing Specialist to translate commercial strategy into customer plans and disciplined execution. You will support plans, activation roadmaps and cross-functional collaboration to drive informed decisions and measurable results.

The role emphasizes analytical work, budget tracking and partner coordination to optimize investment and activation across channels and customers.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, Finance, Engineering or related discipline.
• Experience in trade marketing, customer development, key account support, sales operations, commercial planning or related role.
• Strong analytical, financial and organizational skills.
• Ability to manage detailed trackers, budgets, documentation and multiple deadlines.
• Strong communication and cross-functional collaboration skills.
• Proficiency in spreadsheets, presentations and reporting tools.

Responsibilities

• Support customer-specific Trade Investment Plans, activation roadmaps and execution calendars.
• Coordinate inputs from Commercial Strategy, Marketing, Account Management, KAMs, Sales, Finance and other partners.
• Prepare analyses, presentations, activity calendars and trackers for Joint Business Planning.
• Follow approved activities through execution with KAMs, distributors, agencies and internal stakeholders.
• Track budgets, purchase orders, commitments, accruals, invoices and actual spend.
• Maintain accurate documentation, approvals and records in accordance with governance requirements.
• Monitor KPIs, investment and ROI through dashboards, recurring reports and post-activity evaluations.
• Analyze customers, channels, competitors and the retail environment to support investment and activation recommendations.

Skills

Trade marketing

Analytical skills

Budget tracking

Cross-functional collaboration

Communication

Excel & PowerPoint

Education

Bachelor’s degree in Business, Marketing, Economics, Finance, Engineering or related discipline

Tools

Excel

PowerPoint

Job description

AstraZeneca plc in Ciudad de México is seeking a Trade Marketing Specialist to translate commercial strategy into customer plans and disciplined execution. You will support plans, activation roadmaps and cross-functional collaboration to drive informed decisions and measurable results.

The role emphasizes analytical work, budget tracking and partner coordination to optimize investment and activation across channels and customers.