Supply Growth - Offline Acquisition Sr. Analyst

DiDi Global; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

DiDi Global is seeking a Lead to drive offline acquisition within the Supply Growth organization. You will manage field coordinators and agents across cities, ensuring targets are met while deploying scalable acquisition frameworks and cross-functional tech deployments.

Your role will blend strategic planning with hands-on execution, using analytics to optimize CAC and guide long-term supply expansion across markets.

Formación

• Bachelor’s degree in Engineering, Economics, Business Administration, or related fields.
• Advanced Excel/Google Sheets capabilities; SQL and BI platforms experience.
• Professional fluency in English and Spanish.

Responsabilidades

• Direct and scale offline field operations across cities with productivity targets and guardrails.
• Optimize end-to-end acquisition funnels from street-level lead to courier first order.
• Develop analytics to measure field performance, cohort retention, and true acquisition costs.
• Partner with Product and Operations to define, test, and deploy acquisition automation and field tools.
• Coordinate with Finance, Tech, Offline Management and leadership on funding and resources for campaigns.
• Translate street-level insights into data-driven roadmaps for long-term supply growth.

Conocimientos

English & Spanish proficiency

Educación

Bachelor's degree in Engineering, Economics, Business Administration, or related fields

Herramientas

Looker

Tableau

Power BI

SQL

Descripción del empleo

Company Overview

DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview

We are looking for a highly analytical and execution-oriented Lead to direct our Offline Acquisition operations within the Supply Growth organization. In this role, you will act as the strategic bridge between our corporate capacity targets and street-level execution. You will oversee a growing field organization of coordinators and field agents across key markets while operating directly from our central office. Your focus will be on designing scalable field acquisition frameworks, optimizing the Customer Acquisition Cost, and leading cross-functional tech deployments to unlock delivery capacity beyond saturated digital channels.

Role Responsibilities

• Directing Field Operations & Strategy: Manage and scale our offline acquisition squads across cities, ensuring strict adherence to productivity targets and operational guardrails.
• Optimizing Acquisition Funnels: Track and improve the end-to-end conversion journey from street-level lead to courier first order, identifying bottlenecks and reducing friction in the early onboarding process.
• Driving Analytical Governance: Build robust tracking mechanisms to measure field performance, cohort retention, and true acquisition costs against our core P&L objectives.
• Deploying Tech Enablers: Partner directly with Product and Operations teams to define, test, and deploy acquisition automation for street-level acquisition, in-app onboarding enhancements, and field conversion tools.
• Managing Cross-Functional Alignment: Act as the central operational node between frontline execution and corporate stakeholders (Finance, Tech, Offline Management, and more), ensuring funding, equipment allocation, and strategic alignment for high-impact campaigns.
• Structuring Field Intelligence: Translate street-level insights and competitor intelligence into structured, data-driven business cases to shape our long-term supply growth roadmap

Role Qualifications

• Experience: 4-6+ years of professional experience in any of the following fields: Operations, corporate strategy, business/sales operations, growth logistics, management consulting, or high-paced tech startups. Proven experience managing field teams or complex offline operations while maintaining strong corporate analytical rigor is required.
• People & Field Leadership: Demonstrated ability to manage and structure hierarchical teams (coordinators and street agents) to hit aggressive operational targets without losing sight of high-level business objectives.
• Analytical Mindset: Strong data-driven problem-solving skills, capable of translating complex operational metrics into financial ROI models and clear business guardrails.
• Cross-Functional Agility: High-level communication skills to act as the bridge between complex corporate environments and high-paced field operations. Proven ability to align corporate stakeholders (such as product, finance, leadership), and commercial teams that drive street-level execution without formal authority.
• Education: Bachelor’s degree in Engineering, Economics, Business Administration, or related fields.
• Technical Toolkit: Advanced Excel/Google Sheets capabilities are required. Proficiency in SQL and direct experience with BI platforms (Looker, Tableau, Power BI) are highly desirable for independent data extraction and tracking.
• Languages: Professional fluency in both English and Spanish (written and verbal) is a must.

EEO Statement

• We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That's why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.