Strategy Lead

Wunderman Thompson; Ciudad de México; Híbrido; MXN 900,000 - 1,300,000; Jornada completa

Descripción de la vacante

A leading creative agency and consultancy seeks a Brand Strategist to develop innovative strategies for consumer brands. In this role, you'll leverage insights to create impactful campaigns while fostering key relationships within a hybrid work environment. Join a dynamic team focused on creativity and growth.

Servicios

Opportunities to learn and grow

Work on high-impact projects

Collaborate with a talented team

Competitive salary and benefits package

Formación

• At least 4 years of experience in brand strategy or communication.
• Experience with mass consumer brands, preferably in personal care or home sectors.
• Excellent oral and written communication skills in English.

Responsabilidades

• Develop and lead the long-term strategic vision for the brand.
• Conduct market research and translate insights into marketing strategies.
• Maintain relationships with key stakeholders and guide the creative process.

Conocimientos

Research skills

Data analysis

Communication

Strategic thinking

Creativity

Educación

Bachelor's degree in Marketing, Advertising, Communication, Business, or related field

Herramientas

Market research tools

Data analysis platforms

Descripción del empleo

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Responsibilities:

• Develop and lead the long-term strategic vision for the brand, identifying growth opportunities and differentiation.
• Conduct market research, trend analysis, competitor studies, and deep consumer immersion to discover actionable insights that inform strategy.
• Translate insights into clear, compelling, and effective communication and marketing strategies that address client business challenges and connect with target audiences.
• Establish and maintain strong relationships with key stakeholders, presenting strategies persuasively and acting as a trusted advisor.
• Create inspiring creative briefs and guide the creative process to ensure ideas align with strategy and client objectives.
• Define success metrics, monitor campaign performance, and recommend data-driven optimizations to maximize ROI.
• Stay informed about the latest trends in marketing, technology, and consumer behavior to propose innovative and disruptive solutions.

Requirements:

• Bachelor's degree in Marketing, Advertising, Communication, Business, or related field.
• At least 4 years of progressive experience in brand strategy, communication strategy, or strategic planning within an advertising agency, consultancy, or relevant client role.
• Proven experience working with mass consumer brands, ideally in personal care or home sectors.
• Proven ability to develop integrated marketing strategies across digital, traditional, and experiential channels.
• Strong research, data analysis, and synthesis skills to generate clear, actionable insights.
• Excellent oral and written communication skills, capable of presenting complex ideas clearly and persuasively to diverse audiences.
• Strategic, analytical, and creative thinking abilities.
• Proactive, autonomous, and capable of managing multiple projects in a fast-paced environment.
• Advanced (fluent) English skills in speaking and writing are essential.
• Knowledge of market research tools and data analysis platforms is a plus.

Benefits:

• Opportunities to learn and grow in a dynamic environment.
• Work on challenging, high-impact projects.
• Collaborate with a talented and passionate team.
• Competitive salary and benefits package.

We are committed to equal opportunity employment and a discrimination-free recruitment process, respecting diversity and inclusion principles in accordance with applicable laws.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. Our hybrid work model involves teams in the office an average of four days a week. Please discuss any accommodations or flexibility needs during the interview process.

WPP (VML) is an equal opportunity employer. For more information, visit our website and follow us on social media: Instagram, LinkedIn, and X.

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