Strategy & Consulting - Global Network MX - SONG - Digital Marketing Transformation Specialist

Accenture; Ciudad de México; Presencial; MXN 800,000 - 1,200,000; Jornada completa

Descripción de la vacante

Accenture is seeking a Digital Marketing Consulting Specialist to lead digital transformation initiatives. This role involves designing strategies for campaign management, SEO, and leveraging AI tools to enhance marketing efforts. Join a dynamic team and make a significant impact across international projects.

Formación

• 8+ years overall experience, 2+ years in marketing campaign management.
• Relevant certifications in digital marketing areas.

Responsabilidades

• Develop and execute digital marketing strategies across various channels.
• Optimize campaigns for performance and ROI.
• Manage programmatic advertising campaigns.

Conocimientos

Project Management

Digital Marketing

Analytics

SEO

AI Tools

Educación

Bachelor's Degree

MBA

Herramientas

Adobe Analytics

Power BI

Adobe Journey Optimizer

Experience Manager

Descripción del empleo

Join Our Global Consulting Network and Expand Your Horizons!

Are you ready to take your career to new heights? At the Global Network, we are more than just a team; we are a thriving community of over 10,000 professionals operating from key locations around the world. We specialize in providing top-tier consulting expertise across various industries and functional areas, including life sciences, energy, supply chain operations, finance, and talent management.

Why Choose Us?

• Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices.
• Specialized Development: We ensure you develop deep expertise in specific management consulting areas, enhancing your professional value.
• Dynamic Work Environment: Our fast-paced, challenging work pushes you to grow quickly and make a significant impact.
• Innovation at the Core: We leverage cutting-edge technologies and strategies to solve complex problems and deliver innovative solutions.

We are driven by excellence and a passion for results. If you are ambitious and talented, reach out and join our network to start your next big opportunity.

Let’s build a better future together!

About the Role

The Strategy & Consulting Global Network practice, aligned with Accenture Song, works with clients across marketing, commerce, and services functions. You will provide transformation services through offerings like Living Marketing, Connected Commerce, and Next-Generation Customer Care, helping clients optimize their strategies and improve key business metrics.

As a Digital Marketing Consulting Specialist, you will lead digital transformation initiatives, designing and implementing strategies focused on campaign management, SEO, emerging tech like generative AI, and more.

Key Responsibilities

• Develop and execute digital marketing strategies across various channels
• Optimize campaigns for performance and ROI
• Manage programmatic advertising campaigns on platforms like The Trade Desk and Google DV360
• Conduct website audits and collaborate on SEO enhancements
• Leverage AI tools to improve content and strategies
• Analyze performance data and recommend improvements
• Coordinate multiple projects with clients and teams

Required Skills and Experience

• Experience supporting business development and thought leadership
• Proficiency with paid media and social channels
• Experience with analytics tools like Adobe Analytics and Power BI
• Strong project management skills
• Relevant certifications in digital marketing areas
• Proven success in global, client-facing environments
• Ability to work in dynamic, offshore, and onshore settings

Preferred Skills

• Team building and leadership skills
• Understanding of digital marketing strategies, web, SEO/SEM, and online media

Experience Requirements

• 8+ years overall, with 2+ years in marketing campaign management in industries like e-commerce, CPG, telecom
• Experience with Martech tools like Adobe Journey Optimizer, Experience Manager
• Bachelor’s degree required; MBA preferred
• Willingness to travel; fluent in English
• Hands-on experience with digital tools and platforms