Strategic Marketing Manager-New Energies & Chemicals

Rockwell Automation; Aguascalientes; Híbrido; USD 40,000 - 80,000; Jornada completa

Descripción de la vacante

An established industry player is seeking a dynamic marketing professional to spearhead strategies in the new energy and chemical sectors. This role involves collaborating with various teams to maximize customer demand and sales growth. You'll leverage your industry knowledge to develop impactful marketing strategies, engage with customers, and manage budgets effectively. Join a forward-thinking company that values innovation and teamwork, and help shape the future of manufacturing through strategic marketing initiatives. If you're passionate about making a difference and driving growth, this opportunity is for you.

Servicios

Comprehensive benefits

Mindfulness programs with Calm membership

Volunteer Paid Time Off

Company volunteer and donation matching programs

Employee Assistance Program

Access to a digital library for professional development

Formación

• 5-10 years of marketing experience in Industry Marketing or Strategy Development roles.
• Extensive experience in target industries.

Responsabilidades

• Develop strategies to drive sales and profit in new energy and chemical markets.
• Manage industry-specific budgets and reporting.

Conocimientos

Marketing Strategy Development

Customer Relationship Management

Market Research

Sales Growth Strategies

Educación

Bachelor's degree in Engineering

MBA

Descripción del empleo

Rockwell Automation Job Description

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees, we are dedicated to making a positive impact on the world. Our customers include companies that feed the world, provide life-saving medicine, and focus on clean water and green mobility. Our energized problem solvers take pride in how their work changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers seeking a place to do their best work. If that’s you, we would love to have you join us!

Job Description

You will be responsible for managing the development of marketing strategies and programs to maximize customer demand and sales growth for Rockwell Automation's new energy and chemical segments. The role reports to the Global Industry Strategy and Marketing Director for Process Industries and involves collaboration with multiple internal organizations and professionals at various levels globally, including Regional Sales & Marketing, Industry Teams, Business Units, and the Marketing Function.

Summary of Responsibilities

1. Develop strategies with the Global Industry Team, Regional Marketing, Marketing Communications, and Strategy/Marketing Director of Process Industries to drive sales and profit in the new energy and chemical markets, based on extensive industry knowledge, customer needs, market trends, segmentation, and environmental factors.
2. Partner with key stakeholders to leverage qualitative and quantitative research methods to understand and prioritize industry and customer needs and opportunities.
3. Establish and maintain relationships with RA Business Units, sales, solutions, and services to guide solution development and deployment.
4. Collaborate with other industry SMMs to identify common customer needs across industries for faster solution deployment and thought leadership.
5. Manage industry proof points, including campaign materials, collateral for trade conferences, and sales enablement tools like demos and support materials, by developing an understanding of Rockwell Automation’s technology, solutions, and services.
6. Oversee industry-specific budgets and reporting.
7. Develop and execute plans with Portfolio Marketing to grow market share through major project launches across regions.
8. Partner to improve the product portfolio, considering regional customer needs, pricing, supply chain, and regulatory dynamics.
9. Contribute to the development of the Industry Marketing Strategy (MSP) and Business Strategy Review (BSR) to align with company horizons and opportunities.
10. Engage with customers directly and indirectly to build relationships, learn trends, and identify future investment opportunities.

Experience and Education Requirements

• Bachelor’s degree in engineering preferred; an MBA is a plus.
• 5-10 years of marketing experience in Industry Marketing, End User/OEM Marketing, or Strategy Development roles.
• Extensive experience in target industries.

You will report to the Director, Industry Strategy & Marketing.

What We Offer

• Comprehensive benefits, including mindfulness programs with Calm membership.
• Volunteer Paid Time Off after 6 months for eligible employees.
• Company volunteer and donation matching programs.
• Employee Assistance Program.
• Access to a digital library for professional development and other local benefits.

Our hybrid policy expects employees to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless on business out of the office. We value the unique cultural patterns and experiences of our team and invite all who want to join and make a difference to apply.