Strategic Marketing Manager-Hybrid Industries

Rockwell Automation; Ciudad de México; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global technology leader is seeking a marketing manager to drive strategy for Hybrid industries, specifically Consumer Packaged Goods and Lifesciences. This position requires 5+ years of relevant experience and a Bachelor's degree in Engineering. Responsibilities include market analysis, campaign support, and building industry relationships. The role offers benefits like major medical insurance and food vouchers, with a hybrid work policy.

Servicios

Major medical insurance

Food vouchers

Formación

• 5+ years of experience in Hybrid industries (CPG and/or LS) manufacturing automation.
• Expertise with key companies and market trends.
• Ability to provide leadership in a matrixed company structure.

Responsabilidades

• Develop and implement strategies for Hybrid Industry Market Segments.
• Conduct market research to identify opportunities and assess competition.
• Build relationships with Hybrid industry partners.

Conocimientos

Hybrid industries expertise

Market analysis

Content creation

Leadership

Digital marketing

Educación

Bachelor of Engineering

Master’s in process engineering, manufacturing, or automation engineering

Descripción del empleo

Overview

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

You will be responsible for managing the development of marketing strategy and programs to maximize customer demand and sales growth for Rockwell Automation's new energy and chemical segments. The position works for the Global Industry Strategy and Marketing Director for Process Industries and collaborates with multiple internal organizations and professionals at various levels, globally, including: Regional Sales & Marketing, Industry Teams, Business Units and Marketing Function.

Responsibilities

• Hybrid Industries, chiefly, Consumer Packaged Goods (CPG) and Lifesciences (LS) Strategy Development: Develop and implement comprehensive strategies tailored to Hybrid Industry Market Segments, aligning with our goals, customer needs and market trends.
• Market Analysis: Conduct in-depth market research to identify new opportunities, assess competition, and understand customer needs.
• Industry relationship development: Build direct knowledge of important Hybrid industry partners and associations, understanding their unique requirements and position our products and services using the voice of the customer.
• Product Positioning: Work with the product management and portfolio marketing teams to ensure our offerings align with Hybrid industries segment needs and help define product positioning.
• Marketing Campaigns: Help build marketing campaigns working with campaign leaders and commercial marketing managers. Support digital marketing, content creation, trade shows, and other promotional activities, to build awareness and demand within the Hybrid industries market.
• Content: Draft and review content to support external campaigns, create presentations, write or co-write blogs.
• Thought leadership: Moderate webinars, user groups and panel discussions, deliver presentations, represent Rockwell Automation in industry associations, create original thought leadership through blogs, interviews and articles for trade publications.
• Return on investment Analysis: Analyze the effectiveness of both commercial and marketing programs, ensuring that they meet goals.
• Matrix Team Leadership: Work with a team of marketing professionals, providing guidance to our group, building strategic framework and messaging to support Hybrid industries integrated campaigns.
• Reporting: Provide regular reports and updates on Hybrid industries marketing performance and commercial metrics to marketing, sales, and executive leadership.

Experience and Education Requirements

• 5+ years experience or expertise in the Hybrid industries (CPG and/or LS) manufacturing automation and digital transformation. Preferably, you have either worked directly in this domain, or within strategic function targeting this domain.
• Bachelor of Engineering degree required, Master’s preferred in process engineering, manufacturing, or automation engineering
• Expertise with Hybrid industries industry, key companies and market trends is required
• Need the ability to provide leadership in a matrixed company structure.
• Global mindset and able to work with a global organization.
• 5+ years of experience developing and delivering executive updates and presentations is required

What We Offer

Once your recruiter contacts you, you will be informed about the benefits that we have, such as medical major medical insurance, food vouchers and others.

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.