Strategic Content Architect: Local SEO, PPC & UX

Regex SEO; Cancún; Remote; MXN 411,000 - 822,000; Full time

Benefits offered by this job

Remote work

Professional development budget

Paid time off

Growth opportunities

Competitive salary

Job summary

Regex SEO is seeking a strategic content professional who transcends traditional writing. You will bridge data insights with compelling narratives to drive Local SEO, PPC, and Email Marketing performance, not just readability.

You will influence high-level strategy, build content plans for local clients, analyze results with analytics tools, and iterate campaigns to improve lead generation and conversions.

Qualifications

• 3–5+ years in a strategic content role, preferably within an agency setting.
• Fluent in American English with professional-level copywriting.
• Mastery of Local SEO, citations, NAP consistency.
• Data-driven mindset; able to test and validate ideas.
• Strong ownership, accountability, and problem-solving mindset.

Responsibilities

• Develop & Execute Hyper-Local SEO Strategies for local clients, including service pages, location pages, Google Business Profile posts, and citations.
• Craft High-Conversion PPC and Ad Copy for Google Ads, social platforms, and landing pages; optimize for lower CPA and higher conversions.
• Architect Strategic Email Marketing Campaigns for lead nurturing, onboarding, re-engagement, and direct sales.
• Conduct UX and Conversion Copywriting Audits of websites, landing pages, and funnels; provide actionable recommendations.
• Analyze performance with Google Analytics, SEMrush, and other tools; report results and iterate strategies.

Skills

Strategic content

Local SEO

PPC copywriting

Email marketing

Conversion optimization

Analytics

Job description

Regex SEO is seeking a strategic content professional who transcends traditional writing. You will bridge data insights with compelling narratives to drive Local SEO, PPC, and Email Marketing performance, not just readability.

You will influence high-level strategy, build content plans for local clients, analyze results with analytics tools, and iterate campaigns to improve lead generation and conversions.