Sr. Specialist Digital Key Account Coordinator

adidas; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

adidas Mexico City is seeking a Digital Partnerships professional to drive search and conversion initiatives across adidas digital channels. You will optimize onsite search, product content, and navigational experiences to boost online sell-out and brand share, collaborating with the partner account team.

English fluency and a strong analytics background are essential for success. Responsibilities include monitoring performance metrics, contributing to the Digital Joint Business Plan, and

Formación

• University degree in Business, Marketing or equivalent.
• 4+ years in Digital Marketing / E-commerce.
• Experience in E-Commerce, site management and consumer journey analysis.
• Fluent English.
• Knowledge of local e-commerce landscape.
• Proficiency in data manipulation and analysis.

Responsabilidades

• Execute search and conversion initiatives with partner teams.
• Optimize onsite search, product content, and navigational pages.
• Monitor adidas organic search performance and KPIs.
• Collaborate on Digital Joint Business Plan and forecasting.
• Provide e-commerce expertise across stakeholder meetings.

Conocimientos

Digital marketing

E-commerce analytics

SEO/SEM knowledge

MS Excel / data manipulation

Cross-functional collaboration

English fluency

Presentation skills

Localization knowledge

Educación

University degree in Business, Marketing or equivalent

Herramientas

Google Analytics

SEO tools

Descripción del empleo

Key Responsibilities

• Execute search and conversion-related digital partner development initiatives in close collaboration with the partner account team and other digital account functions where needed , ensuring consumers find and subsequently buy the right adidas products when browsing the account’s website, ultimately driving online sell-out and increasing adidas online brand share
• Input into development of Digital growth initiatives to tailor approach to the partner account’s needs ; areas of the initiatives will include but are not limited to: organic and paid onsite search optimization, paid product placement introduction, findability enhancements in navigational landing pages, product content & description page optimization and assortment planning
• Inputfeedback and new ideas on Digital initiatives and assessment of industry & consumer trends, in collaboration with Cluster and Global DPC teams
• Input into the development of aDigital Joint Business Plan, including joint targets for key Digital KPIs and key initiatives to reach those targets, in close collaboration with the Account Lead
• Track overall and product specific adidas organic search performance to identify account or product specific improvement areas and quantify impact of search optimization efforts
• Continuously monitor the adidas assortment on the account’s website foravailability, price, out-of-stock rate etc. (“digital store visit”)
• Continuously monitor and reportkey performance metrics on adidas visibility, conversion, sales and brand-share and quantify uplift/ commercial impact based on enhancements, facilitating the forecasting of online sales & growth ambitions across your account, in partnership with Market DPC Analytics
• Support all stakeholders by offering cross-topic E-Commerce expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.

Key Relationships

• Market Digital Partner Commerce (DPC)
• Market Sales Leadership
• Market Brand teams (Marketing, Digital Planning, CtC)
• Market Sales Finance

Knowledge, Skills and Abilities:

• University degree in the field of Business, Marketing or equivalent
• 4+ years of professional experience (ideally Digital Marketing/ Media/ Comms)
• Experience in E-Commerce (ideally site management and consumer journey analysis, SEO or SEM)
• Sportswear industry experience is a plus
• Knowledge of local E-Commerce landscape
• Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis
• Strong organization and time management skills
• Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Ability to convince and motivate people on different seniority levels and communicate change
• Experience working in cross-functional environments with a diverse stakeholder set
• Results oriented mentality
• Understanding of key Digital success metrics along the consumer journey on- and off-site (conversion, click-through rate etc.)
• Ideally relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of the E-Commerce search mechanisms
• Ideally experience with online product ranging & allocation as well as consumer segmentation
• Fluent English, both verbally and written

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.