Sr Regional Brand Manager

About this Position

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants, and functional coatings. With our trusted brands, cutting-edge technologies, and disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture, and find a place where you simply belong. All to leave your mark for more sustainable growth.

What you’ll do

1. Implement BU/SBU market and product line strategies to achieve BU/SBU financial goals.
2. Implement global roll-out of new products and programs, including communication campaigns and eBusiness strategies.
3. Conduct market research and scope new market potentials.
4. Identify long-term marketing opportunities and develop strategies and plans.
5. Analyze portfolios of market segments, including customer penetration, market potential/share, profitability, and competition.
6. Align unmet market needs with innovation activities; collaborate with the innovation team on project status and resource allocation.
7. Support global SU strategies and ensure alignment with global BU/SBU strategies.
8. Deliver customer penetration strategies and develop business models and tactics globally.
9. Coordinate SUs and set cross-SU guardrails on marketing, pricing, and placement.
10. Act as the first point of contact and steer category/brand teams at the global/regional level.
11. Lead projects for strategic segments and innovation pipelines in collaboration with R&D, Supply Chain, and Packaging.
12. Co-create and supervise digital, social media, and e-commerce communication of brands in collaboration with Digital Marketing Manager.
13. Prepare presentations, innovation packages, and documents for internal meetings and external customer centers.
14. Contribute to global advertising campaigns—from agency briefing to production and finalization of TV spots and digital videos.