Sr. Marketing Manager, Engagement and Retention, Prime Video Mexico

The Amazon Prime Video team is shaping the future of digital video entertainment. Our mission is to offer customers the widest selection of digital video content including Amazon Original content, favorite TV series and movies and live sports events, and make it trivially easy for them to enjoy it wherever and whenever they want. We have a very ambitious goal to become the entertainment destination for customers in Mexico while delighting our customers with a great service and broad content.

We are looking for a versatile Sr. Marketing Manager who is responsible for designing and executing the strategy to drive Prime Video's customer engagement and retention in Mexico. This person will be leading marketing programs and initiatives to drive customer engagement and retention for Prime Video. Additionally, s/he will be responsible to work in collaboration with the Central and Regional Marketing and Product teams to define the approach for owned and operated channels to drive video streaming engagement and retention throughout a member’s life-cycle management program. The role is responsible for the planning, execution, forecasting and continual testing and improvement of engagement and retention marketing initiatives. As a result of the broad scope and critical nature of the position, the role will interact at all levels of seniority in the company.

The successful candidate will be data-driven with a proven track record of driving customer acquisition, engagement and retention through online, mobile, and offline marketing programs. S/he should be able to think/act strategically, develop structured plans and be willing to execute hands-on with a start-up type of mentality. S/he balances creativity with analytics and agility with operational discipline. Candidates should be both idea generators and builders, with a strong sense of accountability, and a keen focus on delivering great customer experiences and strong, measurable results. S/he should thrive in a culture of fast-decision making based on analytics, be comfortable diving deep into the data, yet able to step back and communicate both the strategic and immediate implications on priorities. The role will have no direct reports, but requires managerial skills to influence others and manage senior internal and external stakeholders.

Key Responsibilities

1. Create and execute a comprehensive marketing strategy to engage customers with Prime Video and improve retention across web, mobile and living room devices.
2. Provide input/create marketing plans with measurable, scalable, and innovative offline and online programs and campaigns to meet goals around customer engagement and retention, that can be measured and refined to implement ongoing improvements.
3. Own and present to senior leadership key performance metrics around customer engagement and retention.
4. Procure, negotiate, manage and leverage strategic relationships with internal and external partner teams to drive key performance metrics.
5. Develop a strong culture of rapid experimentation, measurement, and iteration; use data to measure and understand customer behavior and apply/share those insights to be used in our marketing levers.
6. Collaborate with other parts of the Prime Video and broader Amazon org such as: Content Marketing, Central Marketing, Product Tech, Payments, Partner Distribution, Business Intelligence, Prime, Devices among others, to develop customer-obsessed marketing strategies.

Minimum Requirements

1. 6+ years of professional non-internship marketing experience.
2. 7+ years of developing and managing acquisition marketing or channel programs experience.
3. Experience using data and metrics to drive improvements.
4. Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
5. Experience building, executing and scaling cross-functional marketing programs.
6. Experience developing and executing campaigns across a multitude of timezones and languages.
7. Experience driving direction and alignment with large cross-functional teams and agency partners.
8. Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.

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