Sr Manager, Communications and PR LATAM

Mattel EMEA; Ciudad de México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Mattel LATAM seeks a senior analytics and communications leader to steer regional corporate and brand PR across LATAM, including crisis management and govt affairs support. You will partner with regional leadership to protect reputation, shape executive communications, and align PR with business objectives.

The role requires strong data leadership, advanced BI tools experience, and fluency in Spanish and English, with a track record of cross‑functional collaboration across markets and functions.

Qualifications

• Bachelor's degree in a related field.
• 5-7 years in BI/Analytics or similar roles.
• Experience in toys/technology/retail; LATAM work experience preferred.
• Advanced storytelling and executive communication.

Responsibilities

• Lead LATAM Communications function with strategic direction across enterprise and brand PR.
• Develop regional communications strategies aligned with business objectives.
• Advise regional leadership on reputation, issues, and executive visibility.
• Oversee Brand & Franchise PR and crisis communications for LATAM.
• Coordinate governance of regional PR agencies and measurement.
• Foster collaboration across Global Communications and local markets.

Skills

SQL

Executive communication

Analytical thinking

Ambiguity handling

Spanish & English fluency

Education

Bachelor's degree in Business Analytics/Engineering/Finance or related field

Tools

Tableau

Google BigQuery

Google Cloud

IBM Cognos

Alteryx

Dataprep

ThoughtSpot

Microsoft 365

Excel (macros, Power Query, Power Pivot)

Job description

CREATIVITY IS OUR SUPERPOWER

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

This role leads Mattel's Communications and PR function across the entire Latin America region, our second-largest international market. The role provides strategic leadership for enterprise communications, executive communications, corporate reputation, issues management, including PR in support of our manufacturing facility in Mexico, PR in support of govt relations priorities, and integrated Brand & Franchise PR.

RESPONSIBILITIES

• Lead Mattel's Communications function across LATAM, providing strategic direction across enterprise communications, executive communications, corporate reputation and integrated Brand & Franchise PR and select internal communications.
• Develop and execute regional communications strategies that align corporate, commercial and brand priorities while supporting Mattel's business objectives across the diverse LATAM markets.
• Serve as the strategic communications advisor to regional leadership, providing counsel on reputation, executive visibility, issues management, and business communications.
• Oversee Brand & Franchise PR across LATAM, ensuring communications strategies support Mattel's portfolio of brands, Consumer Products, Location-Based Entertainment and entertainment initiatives.
• Lead communications for Montoi manufacturing facility as related to proactive and crisis communications.
• Create and execute PR plans and results in support of govt affairs programs that help drive the growth of Mattel in LatAM.
• Lead the planning and integration of corporate and brand communications, ensuring opportunities are amplified through one coordinated external voice.
• Direct regional PR agency network governance and communications standards while providing oversight of campaign strategy, execution and measurement.
• Lead crisis communications and reputation management across the region, partnering with global and regional stakeholders to manage issues effectively, particularly at the plant level and in close collaboration with government affairs in the region.
• Build and develop the LATAM Communications team through direct management of the Senior Public Relations Associate, providing coaching, development and performance leadership.
• Foster collaboration across Global Communications, regional functions and local markets to improve consistency, operational effectiveness and communications capability.
• Champion innovation through adoption of modern communications practices, measurement frameworks and AI-enabled communications tools.

QUALIFICATIONS

• Bachelor's Degree Bachelor’s degree in Business Analytics, Engineering, Finance, Actuarial Science, Business, or related fields.
• 5-7 years of experience in Business Intelligence/Business Analytics/Commercial Planning or related roles.
• Background in toys, technology, or retail (combination preferred). Regional experience in matrix organizations (MX/BR).
• A similar position in an international FMCG firm is considered a plus.
• Strong analysis and problem-solving skills.
• Able to analyze data and provide innovative solutions and actions.
• Advanced storytelling and strong executive communication.
• Dealing with ambiguity & resilience.
• Organizational skills, attention to detail & adaptability.
• Ability to work and communicate with stakeholders at different levels of the organization.
• Results oriented, winning mentality, competitive, strong will to succeed.
• SQL (advanced).
• Data & BI: Tableau; Google BigQuery & Google Cloud; IBM Cognos; Alteryx; Dataprep; ThoughtSpot; Microsoft 365
• Data Governance (advanced); Data Quality (intermediate, preferred).
• Excel (advanced) with macros, Power Query, Power Pivot.
• Agile methods (Scrum/Kanban, preferred)
• Generative AI (intermediate, preferred)
• Python (Nice to have)
• Fluent in Spanish & English.
• GCP (Google Cloud)
• Tableau

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.