Sr. Email Strategist

Power Digital; México; A distancia; MXN 1,118,000 - 1,492,000; Jornada completa

Descripción de la vacante

A leading growth marketing firm in Mexico is seeking an experienced Lifecycle Marketing Senior Strategist to define and drive email campaigns for clients. This role involves optimizing marketing strategies and managing end-to-end campaigns. The ideal candidate has over 5 years of experience in email marketing and is skilled in tools like Klaviyo and Hubspot. The firm values diversity and offers a collaborative environment focused on growth.

Formación

• 5+ years of experience in email marketing strategy and campaign management.
• Strong analytical skills with the ability to draw conclusions from data.
• Hands-on experience with email marketing platforms.

Responsabilidades

• Define and drive email marketing strategies for clients.
• Manage daily operations of email campaigns including A/B testing.
• Deliver reporting metrics and strategic recommendations.

Conocimientos

Analytical skills

Strategic copywriting

Communication skills

Email marketing best practices

Herramientas

Klaviyo

Hubspot

Braze

Descripción del empleo

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

This is a contract position

A day in the life

• The Lifecycle Marketing Senior Strategist will be responsible for audits, strategy, content, and setup of the email campaigns of current and prospective clients, as well as SMS campaign execution. They will be involved in further innovating client strategy, optimizing towards higher success metrics, and leveraging senior leaders in the team to further innovate strategy. They will also be responsible for coaching team members, and seen as a go-to for strategy support and performance optimization. This is an extremely cross-functional role that will be closely working with creative, content, web, and other departments in the company

Responsibilities

• Define and drive email marketing strategy for Power Digital clients
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as the A/B testing, measurement and reporting
• Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
• Use data to continuously test, measure and optimize the email marketing program
• Partner and collaborate cross-functionally with other internal digital channels
• Deliver reporting metrics, key learnings and strategic recommendations to clients
• Information sharing, and training team on strategic tactics and implementation tools
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements

• 5+ years experience in email marketing strategy, production and end-to-end campaign management
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
• Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
• SMS experience
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches
• Working knowledge of HTML/CSS for email coding
• Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations

Key Performance Indicators (KPIs)

• Manages 5-7 enterprise or growth accounts
• Below 10% client churn rate
• Hitting defined EBIDTA goal

Most Important Things (MITs)

• Manage accounts with the highest workflow volume or complexity with positive feedback
• Leads trainings and plays an active role in team member development within department
• Exceeds profit and revenue per team member success metrics

Equal Opportunity and Diversity

Power Digital is an Equal Opportunity Employer. We value diversity of backgrounds and experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. We encourage voluntary self-identification of disability and veteran status as part of employment processes. Information collected is kept confidential.