Sr. CRM Manager

Univision communications inc; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading Spanish-language media company in Mexico City is seeking a CRM professional to enhance user engagement and drive growth across AVOD and SVOD models. The ideal candidate will have a Bachelor's degree in Marketing or Business, along with CRM platform certifications and advanced English skills. This role focuses on leveraging data to optimize marketing strategies and collaborate with cross-functional teams to improve the product experience.

Formación

• Bachelor’s degree in Marketing, Business, or a related field.
• Certifications in CRM platforms or Data Analytics.
• English advanced (spoken and written), required for collaboration.

Responsabilidades

• Drive updates to the video subscription streaming service through CRM strategies.
• Increase the number of subscribers in both AVOD and SVOD models.
• Use data to develop multichannel marketing strategies.

Conocimientos

CRM strategies

Data analysis

Cross-functional collaboration

User engagement

Marketing automation

English proficiency

Educación

Bachelor’s degree in Marketing or Business

Certifications in CRM platforms

Herramientas

Salesforce

HubSpot

Google Analytics

Descripción del empleo

TelevisaUnivision is the leading Spanish-language media company in the world! We’re investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear, and live events. We’re expanding our offerings and building on the success of our global streaming platform ViX.

The CRM team at ViX is looking for a strategic, collaborative, and insights-driven professional to lead key initiatives that enhance user engagement and drive growth across both AVOD and SVOD. In this role, you will help shape and execute CRM strategies that deliver personalized experiences, increase subscriber retention, and support product updates. You’ll partner closely with cross-functional teams to maximize platform impact through data-backed decisions.

ABOUT YOU:

• Passionate about using CRM strategies to enhance user engagement and drive growth across AVOD and SVOD models.
• Comfortable collaborating with cross-functional teams and turning insights into actionable updates that improve the product experience.
• Take initiative, have excellent cross-functional communication skills, and are driven by curiosity and continuous improvement.

YOU DAY-DAY:

• Drive updates to the video subscription streaming service through CRM strategies.
• Increase the number of subscribers in both AVOD and SVOD models.
• Use data to develop multichannel marketing strategies across all available and emerging marketing channels.
• Develop and test hypotheses to evaluate optimal approaches for increasing updates.
• Partner with key groups such as Product, Data Analysis, Strategy, and Acquisition Marketing to maximize platform updates.
• Report on performance and insights related to campaigns, customer behavior, testing, and other findings to leadership.
• Collaborate closely with the VP of CRM for VIX, as well as with peers with other CRM experiences.
• Develop best practices to understand what messages to send, which channels to use, and who to contact to update the product.

YOU HAVE:

• Bachelor’s degree in Marketing, Business or a related field.
• Certifications in CRM platforms (e.g., Salesforce, Braze, HubSpot), Marketing Automation, or Data Analytics (e.g., Google Analytics, SQL, Looker
• Courses in Customer Lifecycle, Audience Segmentation, or Growth Marketing are highly valued.
• English advanced (spoken and written), required for collaboration with global teams.
• Proficient in CRM tools, dashboards, and A/B testing methodologies.
• Data analysis and generating actionable insights
• Highly analytical and data-driven decision-making.

Eligibility Requirements

• Must be willing to work from office in Santa Fe-Ciudad de Mexico
• Employment/education will be verified

WHY JOIN US?

At ViX you’ll be part of a passionate team shaping the future of Spanish-language streaming. You’ll work in a fast-paced, collaborative environment where your contributions directly impact business growth and customer experience.

About Us

About TelevisaUnivision

TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com .