Sr. Associate Customer Marketing

Edgewell Personal Care Italy S.R.L.; Ciudad de México; Presencial; MXN 25,000 - 35,000; Jornada completa

Descripción de la vacante

A leading personal care company seeks a Senior Associate in Customer Marketing to drive growth in Drug & Pharma channels. The role involves strategy development, promotional planning, and shopper insights analysis to enhance commercial success. The ideal candidate will have a strong background in Trade Marketing with at least 7 years of experience and a relevant degree.

Formación

• Minimum 7 years of experience in Trade Marketing / Customer Marketing.
• Exposure to Modern Trade, Convenience, and/or Pharma channels preferred.
• Intermediate to Advanced English level (approx. 70%).

Responsabilidades

• Co-develop business strategies by channel in collaboration with Sales.
• Ensure timely and high-quality execution of promotional strategies.
• Analyze shopper behavior and category trends.

Conocimientos

Trade Marketing

Customer Marketing

Shopper Insights

Promotional Planning

Data Analysis

Category Trends

English

Educación

Bachelor’s degree in Business, Marketing, Communications or related field

Herramientas

Nielsen data insights platforms

Descripción del empleo

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Edgewell is not just a company, but a vibrant global community of6,800 visionaries, doers, and makers. Our family of over25 personal care brands serves people in more than50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value ofPeople Firstguiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Position Summary

We are looking for a Senior Associate Customer Marketingto help drive growth in Drug & Pharma, and Proximity channels. This person will be instrumental in developing and executing strategies that connect brand objectives with customer needs, while understanding category and shopper trends to drive commercial success at the point of sale.

Key Accountabilities

Channel Strategy & Shopper Insights

• Co-develop business strategies by channel in collaboration with Sales.
• Analyze shopper behavior, category trends, and POS data to develop relevant proposals.
• Align brand plans with customer needs and commercial viability.

Promotional Planning & Budget Control

• Implement and manage the promotional grid per brand/category.
• Control investment strategies (A&P and DFF) in assigned channels.
• On-time execution of promotional grid by client and brand.
• Proper and efficient use of A&P and DFF or GTN budgets.
• Achievement of Net Sales targets.
• Rolling 15-month promotional planning accuracy.

Execution at Point of Sale

• Ensure timely and high-quality execution, in partnership with clients.
• Develop and oversee POP materials, displays, and consumer activations for assigned channels.
• Collaborate with the analysis and understanding of the plans executed, with the aim of making improvements in the Balance to Go.

Key Qualifications

• Bachelor’s degree in Business, Marketing, Communications or related field.
• Minimum 7 years of experience in Trade Marketing / Customer Marketing.
• Preferably with exposure to Modern Trade, Convenience, and/or Pharma channels.
• Experience in mass consumption (CPG/FMCG) is a strong plus.
• English: Intermediate to Advanced (approx. 70%).
• Experience with Nielsen and data insights platforms is a plus.

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.