Sr Analyst, Marketing Technology

Petco Animal Supplies, Inc.; Santiago de Querétaro; Presencial; MXN 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Petco Animal Supplies, Inc. seeks a Marketing Analytics & MarTech professional in Mexico to own data collection, validation, and reporting across platforms.

You will troubleshoot data discrepancies, run UAT for MarTech implementations, and partner with engineering to close gaps. Experience with Adobe Analytics and Google Analytics, plus cloud data platforms, is essential for success in this role.

Formación

• 5+ years of experience in Marketing Technology, Digital Analytics, Marketing Analytics, Marketing Operations, or related disciplines.
• Advanced SQL proficiency required, including the ability to independently query, analyze, validate, and troubleshoot complex datasets.
• Experience with cloud data platforms (Snowflake, BigQuery, Databricks) and analytics tools.
• Experience performing UAT, implementation validation, and production readiness testing.
• Familiarity with privacy regulations and consent management practices (CCPA/CPRA, GDPR).

Responsabilidades

• Own marketing data collection, validation, and reporting.
• Analyze and troubleshoot marketing data discrepancies across platforms and reporting systems.
• Conduct User Acceptance Testing (UAT) for MarTech implementations, enhancements, and vendor integrations.
• Investigate data quality issues and partner with engineering to resolve tracking gaps.
• Pull and interpret marketing performance data using Adobe Analytics and Google Analytics.
• Develop insights to improve campaign performance and measurement accuracy.
• Create documentation and testing plans for platform enhancements.

Conocimientos

Advanced SQL proficiency

Analytical thinking

Communication skills

Independent worker

Attention to detail

Educación

Bachelor's degree in Information Systems, Computer Science, Analytics, Marketing, or related field

Herramientas

Snowflake

BigQuery

Databricks

Adobe Analytics

Google Analytics

Descripción del empleo

Want to help pets live their best lives?

We’re proud to be where the pets go and where the pet people go. If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.

Our core values capture that spirit as we work to improve lives by doing what’s right for pets and people.

• Pet First – Protect & Empower. All pets should Live their Best Life. We put the needs of pets and pet parents at the center of everything we do.
• Foster the Fun – Connect & Bond. Our Passion for pets brings us together! We celebrate the journey of pet parenthood through district experiences, products, and services.
• Let’s Go! Own & Commit. We are stronger as One Petco team. We bring our unique superpowers and champion authenticity in everyone to drive success.

About Petco:

We’re proud to be where the pets go to find everything they need to live their best lives for more than 60 years — from their favorite meals and toys, to trusted supplies and expert support from people who get it, because we live it. We believe in the universal truths of pet parenthood — the boundless boops, missing slippers, late night zoomies and everything in between. And we’re here for it. Every tail wag, every vet visit, every step of the way. We are 29,000+ strong and together we nurture the pet-human bond in more than 1,500 Petco stores across the U.S., Mexico and Puerto Rico, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. In 1999, we founded Petco Love. Together, we support thousands of local animal welfare groups nationwide and have helped find homes for approximately 7 million animals through in-store adoption events.

Key Responsibilities

Marketing Analytics & Data Quality

• Own marketing data collection, validation, and reporting.
• Analyze and troubleshoot marketing data discrepancies across platforms, data feeds, and reporting systems.
• Conduct User Acceptance Testing (UAT) for new MarTech implementations, enhancements, and vendor integrations.
• Investigate data quality issues, identify root causes, and partner with engineering teams to resolve tracking and reporting gaps.
• Pull, analyze, and interpret marketing performance data using Adobe Analytics, Google Analytics, and enterprise reporting platforms.
• Develop actionable insights that improve campaign performance, customer engagement, and measurement accuracy.
• Create documentation and testing plans to support ongoing platform enhancements.

Marketing Technology & Integrations

• Partner with Product, Engineering, Analytics, and Media teams to implement scalable marketing technology solutions.
• Understand the end-to-end lifecycle of marketing data, including: Data collection, Identity resolution, Consent management, Audience creation, Activation, Attribution, Measurement, Reporting
• Support integrations across platforms such as: MetaRouter, LiveRamp, Branch, Singular, CDPs and audience activation platforms
• Validate data flows, APIs, event streams, and platform configurations to ensure accurate data capture and activation.

Audience Strategy & Activation

• Support audience segmentation and activation efforts across paid media, CRM, personalization, and customer engagement channels.
• Understand audience creation methodologies, identity resolution, and customer matching strategies.
• Validate audience eligibility, activation logic, and downstream platform delivery.
• Collaborate with Media and CRM teams to ensure audience performance is measurable and optimized.
• Assist in developing audience measurement and attribution frameworks.

Privacy, Compliance & Data Governance

• Support compliance initiatives related to consumer privacy regulations, including: CCPA / CPRA, GDPR, Emerging privacy regulations
• Support consent management solutions, including OneTrust.
• Understand consent signals, cookie governance, consumer data deletion processes, and privacy-related system configurations.
• Partner with Legal, Privacy, Security, and Engineering teams to ensure marketing technologies remain compliant.

Vendor & Stakeholder Management

• Serve as a liaison between business stakeholders and technology partners.
• Build and maintain strong relationships with MarTech vendors, implementation partners, and platform providers.
• Translate business requirements into technical specifications and actionable workstreams.
• Communicate complex technical concepts clearly to both technical and non-technical audiences.

Required Qualifications

• Bachelor's degree in Information Systems, Computer Science, Analytics, Marketing Business, or a related field.
• 5+ years of experience in Marketing Technology, Digital Analytics, Marketing Analytics, Marketing Operations, or related disciplines.
• Advanced SQL proficiency required, including the ability to independently query, analyze, validate, and troubleshoot complex datasets.
• Experience with cloud data platforms such as Snowflake, BigQuery, or Databricks.
• Hands-on experience with Adobe Analytics and/or Google Analytics.
• Proven experience troubleshooting marketing data feeds, integrations, reporting discrepancies, and data quality issues.
• Experience performing UAT, implementation validation, and production readiness testing.
• Strong understanding of the end-to-end MarTech ecosystem and customer data lifecycle.
• Experience supporting audience creation, segmentation, and activation strategies.
• Familiarity with attribution methodologies, identity resolution, and marketing measurement frameworks.
• Working knowledge of privacy regulations and consent management practices, including CCPA/CPRA, GDPR, and OneTrust.
• Experience managing vendor relationships and coordinating cross-functional initiatives.
• Strong analytical thinking, problem-solving, and communication skills.
• Ability to work independently, manage competing priorities, and thrive in a fast-paced environment.

Preferred Qualifications

• Experience leveraging AI technologies to improve testing, troubleshooting, documentation, reporting, or process automation.
• Understanding of paid media ecosystems, attribution platforms, and online/offline measurement strategies.

• Experience working in Agile environments and collaborating with Product and Engineering teams.

For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO - see https://careers.petco.com/us/en/key-benefits

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

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