Specialist, Customer Marketing

HARMAN International; Ciudad de México; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

HARMAN International is seeking a Trade Marketing Specialist in Mexico City to enhance brand visibility at retailers and develop promotional strategies. This role requires strong relationships with retailers and oversight of trade marketing initiatives to maximize customer engagement and sales performance. Ideal candidates will bring substantial retail experience and analytical skills to drive effective marketing solutions.

Servicios

Flexible work environment

Employee discounts on HARMAN products

Access to extensive training opportunities

Competitive wellness benefits

Tuition reimbursement

Employee recognition program

Formación

• Minimum of 5-6 years of experience in retail.
• Proficiency in regional campaign execution and team management.
• Ability to manage trade marketing budget with accuracy.

Responsabilidades

• Lead merchandising implementations in regional retailers.
• Create and implement the POS strategy.
• Manage the trade marketing budget and supervise team members.

Conocimientos

Analytical thinking

Strong people skills

Campaign execution

Educación

Bachelor's degree in Marketing or related fields

Descripción del empleo

A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

Introduction: A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
• Unite your passion for audio innovation with high-tech product development
• Create pitch-perfect, cutting-edge technology that elevates the listening experience

About the Role

We are looking for a Trade Marketing Specialist. This position will guarantee the visibility and execution of our brands at point of sale. This role will seek to give our customers the best experience possible at our retailers and will be key in building strong relationships with our key business partners to achieve this goal.

As a Trade Marketing Specialist, you will lead the ongoing implementation of merchandising in regional retailers, tailor-made projects, and our promoter salesforces. In this role, you will report to the head of marketing for the region and supervise a Trade Marketing Specialist based in Mexico City and a Marketing Coordinator in Guatemala.

What You Will Do

• Build and strengthen relationships with our key retailers across displays and customer marketing areas.
• Create and implement the POS strategy (store-in-store concepts, corners, standalone displays, etc.).
• Develop POP materials and creative pitches to find the most disruptive ideas to create game-changing POS execution.
• Seek to achieve the highest ROI for every execution and program, evaluating the best costs and aligning closely with sales.
• Manage the trade marketing budget and ensure accuracy, following up with Specialists and Coordinators to maintain monthly forecast spend.
• Supervise the promoters program, set targets for agencies and promoters, and lead communication with the Specialist and Coordinator.
• Seek the best ways to send and receive displays and materials across all countries in the region.

What You Need to Be Successful

• Minimum of 5-6 years of experience working directly with retail, whether on the retail, agency, or supplier side.
• Analytical thinking, ROI calculations, and profitability on exhibitions.
• Proficiency in regional campaign execution and team management across different countries.
• Strong people skills and high involvement with other areas, both internal and external.

Bonus Points if You Have

• Category management knowledge.
• Bachelor's degree in Marketing, Commercial or business-related fields.
• Consumer electronics knowledge.

What Makes You Eligible

• Willingness to travel, if necessary.
• Willingness to work in an office in Mexico City in a hybrid scheme.
• Excellent verbal and written communication skills in both Spanish and English.
• Demonstrable ability to work well in a fast-paced environment.

What We Offer

• Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• Tuition reimbursement
• “Be Brilliant” employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!

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HARMAN is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training, and competitive compensation. (www.harman.com)

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HARMAN is proud to be an Equal Opportunity / Affirmative Action employer . All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.