Social Media Strategist - Campaigns, Content & Analytics

City of Shakopee, MN; México; A distancia; MXN 300.000 - 450.000; Jornada completa

Descripción de la vacante

NI seeks a skilled Social Media Specialist in Mexico to translate marketing objectives into engaging campaigns across LinkedIn, YouTube, Facebook, X, and Instagram. You will plan, execute, and manage organic content and editorial calendars using platforms such as Khoros or similar tools.

You will monitor performance with analytics, engage audiences with timely responses, and collaborate with internal teams and external agencies to optimize spend, growth, and user experience through A/B testing

Formación

• Bachelor’s degree in a relevant field.
• 3-5 years of experience in digital marketing with social media management.
• Direct experience with LinkedIn, YouTube, Facebook, X (Twitter), and Instagram.

Responsabilidades

• Translate marketing objectives into social strategies with internal teams.
• Plan and execute social campaigns for marketing initiatives.
• Develop organic content strategy and editorial calendar using scheduling platforms.
• Copywriting and creation of assets using Canva/Adobe; manage related processes.
• Monitor daily social media reporting, analytics, and trend tools.
• Moderate and respond to engagement with strong customer service.
• Test, optimize, and report campaign results across channels to stakeholders.
• Identify issues and propose actionable solutions.
• Align social goals with company business objectives.
• Track trends and opportunities to optimize spend and user experience.

Conocimientos

Communication

Organization

Networking

Judgement

Adaptability

Educación

Bachelor's degree

Herramientas

Khoros Marketing

Spreadfast

Trello

Adobe Web Analytics

Descripción del empleo

NI seeks a skilled Social Media Specialist in Mexico to translate marketing objectives into engaging campaigns across LinkedIn, YouTube, Facebook, X, and Instagram. You will plan, execute, and manage organic content and editorial calendars using platforms such as Khoros or similar tools.

You will monitor performance with analytics, engage audiences with timely responses, and collaborate with internal teams and external agencies to optimize spend, growth, and user experience through A/B testing