Social Media Marketing Manager (JOB ID: TRIPAM)

Inside Out; México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading company in the marketing sector is seeking a Marketing Manager & Social Media Expert to drive their digital strategy. This role involves creating compelling content, managing social platforms, and executing advertising campaigns, with a focus on performance analytics. Ideal candidates will have experience in digital marketing, a creative flair, and a willingness to learn about the construction and assisted living sectors.

Formación

• 2+ years of experience in digital marketing and social media.
• Strong copywriting and content creation skills.
• Analytical mindset with experience in A/B testing and performance tracking.

Responsabilidades

• Develop engaging content and manage social media posts.
• Create and optimize Meta ad campaigns.
• Track campaign performance and generate reports.

Conocimientos

Digital Marketing

Social Media

Content Creation

A/B Testing

Analytics

Copywriting

Herramientas

Meta Ads Manager

Google Analytics

Adobe Creative Suite

Canva

Scheduling Tools

Descripción del empleo

Job Summary We are seeking a results-driven Marketing Manager & Social Media Expert to lead our digital marketing efforts across various platforms. This role requires a dynamic individual with a strong grasp of social media, paid advertising, content strategy, and performance metrics. Preference will be given to candidates with experience in the construction or assisted living industries—or a strong interest in learning the dynamics of these sectors. Key Responsibilities: Content & Post Creation Develop engaging, relevant, and visually compelling content tailored to target audiences Write and schedule social media posts across Facebook, Instagram, and LinkedIn Transform traditional marketing materials into dynamic digital ads Video Editing Social Media Management Manage daily activity on all major social platforms Grow followers, engagement, and brand awareness Stay on top of trends and implement best practices Advertising & Campaign Management Create, manage, and optimize Meta (Facebook/Instagram) ad campaigns Perform A/B testing for ad creatives and targeting Monitor ad performance and adjust for optimal ROI and ROAS Use PPC strategies to drive targeted traffic and conversions Experience with Google Ads is a plus (not required) Analytics & Reporting Track campaign performance, generate reports, and provide insights Use metrics to improve future ad campaigns and content effectiveness Cross-Platform Growth Open to learning and implementing strategies on additional platforms (e.g., TikTok, Pinterest, YouTube, etc.) Qualifications: 2+ years of experience in digital marketing and social media Proficiency with Meta Ads Manager; experience with Google Ads is a bonus Strong copywriting and content creation skills Analytical mindset with experience in A/B testing and performance tracking Experience or familiarity with the construction and/or assisted living industries preferred Creative thinker with the ability to turn static content into compelling ads Self-motivated, organized, and eager to stay current on marketing trends Knowledge on Go High Level is a must Preferred Tools/Platforms: Meta Business Suite / Ads Manager Canva, Adobe Creative Suite, or similar design tools Google Analytics, Google Ads (a plus) Scheduling tools (e.g., Buffer, Later, Hootsuite)