Social Media Manager

Clase Azul México; Ciudad de México; On-site; MXN 480,000 - 800,000; Full time

Job summary

Clase Azul México, a luxury spirits brand, is seeking a Senior Social Media Lead to guide brand storytelling across platforms. You will collaborate with Brand, Content, Audiovisual, and Digital teams to align campaigns and assets, driving organic growth and audience engagement.

The role focuses on editorial strategy, content pillars, and opportunities to strengthen the brand's tone and culture while monitoring performance and evolving the social media strategy to maintain relevance.

Qualifications

• 5 years of experience in social media and brand communications.
• Bachelor's degree in Communications, Marketing, or Advertising.
• Proven ability to drive engagement across social platforms.

Responsibilities

• Collaborate cross-functionally with Brand, Content, Audiovisual, and Digital teams to align initiatives
• Define editorial strategy, content pillars, formats, and opportunities to strengthen brand presence across channels
• Establish social media communications strategy by analyzing trends, audiences, and benchmark brands
• Contribute to planning campaigns, launches, and experiences with strategic recommendations
• Adapt social media strategy through ongoing content performance monitoring

Skills

Cross-functional collaboration

Content strategy

Social media optimization

Education

Bachelor's degree in Communications, Marketing, or Advertising

Job description

Founded in 1997, Clase Azul México is a luxury spirits brand offering a comprehensive portfolio of ultra-premium agave-based spirits from the highlands of Jalisco, Mexico. We are proud to work with local Mexican artisans to handcraft each of our bottles, while fully supporting Mexican art- from ancestral distillation methods to traditional craftsmanship.

We work tirelessly to improve the lives of our team members and strive to captivate the world through the spirit of Mexican culture.

• Collaborate cross-functionally with the Brand, Content, Audiovisual, and Digital teams by aligning brand initiatives, campaigns, and assets to ensure their proper adaptation and execution across different social media platforms, with the goal of driving organic growth, strengthening community engagement, and connecting with new audiences.
• Define the editorial strategy, content pillars, formats, and communication opportunities by identifying and leveraging internal initiatives, projects, and events to strengthen brand positioning and ensure a consistent and relevant presence across Social Media channels.
• Establish the communication strategy for Social Media channels by analyzing the digital landscape, trends, audiences, content creators, and benchmark brands to strengthen brand relevance and its connection with cultural conversations.
• Contribute to the planning of campaigns, launches, and experiences by providing strategic Social Media recommendations and creative proposals to identify content, activation, and conversation opportunities that maximize their impact across digital channels.
• Adapt the Social Media strategy through continuous monitoring of content performance, audience behavior, and the evolution of digital conversations to maintain the brand's relevance and performance across social platforms.

Requirements

5 years of experience

• Education: Bachelor's degree in Communications, Marketing, or Advertising