Social Media & Influencer Marketing Intern (Fintech)

Didi; Ciudad de México; Hybrid; MXN 67,000 - 112,000; Part time

Benefits offered by this job

Hybrid work model

Paid internship

Job summary

DiDi is seeking a proactive Social Media & Influencer Marketing Intern to assist planning, execution, and monitoring of social media content and influencer campaigns for Fintech products. You will help manage content calendars, coordinate agencies, and track performance across Instagram, TikTok, Facebook and YouTube.

The ideal candidate is passionate about social media trends, with strong organization and a willingness to learn in a fast-paced environment.

Qualifications

• Currently pursuing a Bachelor’s degree in Marketing, Communications, Advertising, Digital Media, Business or a related field.
• Strong interest in social media, influencer marketing, digital content and emerging trends.
• Familiarity with Instagram, TikTok, Facebook and YouTube, including content formats, trends and platform dynamics.
• Basic knowledge of Microsoft Excel, PowerPoint or Google Workspace (Sheets, Slides and Drive).
• Strong organizational skills and attention to detail, with the ability to manage multiple tasks and deadlines.
• Good written and verbal communication skills.
• Proactive attitude, creativity, willingness to learn and ability to work collaboratively.
• Fluent Spanish and high-intermediate English.
• Availability to work part-time according to the internship program requirements.

Responsibilities

• Social media content management: Support the execution of organic social media strategies, helping coordinate content calendars, publications, captions and creative assets across different platforms and financial products.
• Influencer marketing support: Assist with influencer campaigns, including creator research, profile evaluation, deliverable tracking, content reviews and publication follow-ups.
• Agency coordination: Support daily communication with social media and influencer marketing agencies, following up on pending deliverables, timelines, feedback and approvals.
• Content reviews & approvals: Help review creative assets, captions, influencer scripts and publications to ensure consistency with brand guidelines, product messaging and approved communication.
• Campaign execution & tracking: Maintain updated calendars, trackers and status reports for social media and influencer campaigns, ensuring deadlines and deliverables are met.
• Performance monitoring & reporting: Collect and organize key metrics such as reach, impressions, engagement, views and follower growth; support the preparation of weekly and monthly performance reports.
• Social listening & trend monitoring: Identify relevant social media trends, viral formats, competitor activities and content opportunities that could inspire new ideas and improve engagement.
• Community management support: Assist in monitoring comments, mentions and audience interactions, identifying relevant insights and escalating questions or potential issues to the appropriate teams.
• Administrative & operational support: Help organize campaign documentation, influencer databases, presentations, budget trackers and other administrative tasks related to marketing initiatives.
• Cross-functional collaboration: Work closely with Brand, Product, Design Hub, Operations, Legal, Procurement and other internal teams to support campaign execution and alignment.

Skills

Social media marketing

Influencer marketing

Content creation

Organization & multitasking

Spanish (native)

English (intermediate)

Education

Bachelor's degree in Marketing or related field

Tools

Canva

CapCut

Microsoft Excel

Google Workspace

Job description

DiDi is seeking a proactive Social Media & Influencer Marketing Intern to assist planning, execution, and monitoring of social media content and influencer campaigns for Fintech products. You will help manage content calendars, coordinate agencies, and track performance across Instagram, TikTok, Facebook and YouTube.

The ideal candidate is passionate about social media trends, with strong organization and a willingness to learn in a fast-paced environment.