SFMC Developer: Email & Mobile Journeys Architect

InterContinental Hotels Group; Región Centro; On-site; MXN 350,000 - 520,000; Full time

Job summary

InterContinental Hotels Group is seeking an experienced Salesforce Marketing Cloud Developer in Mexico to manage, optimize, and deliver email and mobile communications for our customer-centric marketing program. You will implement and maintain templates, data extensions, and journeys, driving deliverability and personalization.

You will design complex customer journeys, write SQL/AMPscript, review code quality, and stay current with SFMC features and best practices, partnering with marketing and

Qualifications

• Four years of hands-on experience with Salesforce Marketing Cloud, including AMPscript, Journey Builder, Automation Studio, Content Builder, and Data Extensions.
• Salesforce certifications are a plus.
• Experience with data privacy regulations such as CAN-SPAM, GDPR, or CCPA.

Responsibilities

• Develop, build, and test email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automations Studio, Mobile Studio and programming languages.
• Design and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability.
• Write and optimize SQL queries to manage and manipulate data within SFMC databases.
• Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS.
• Collaborate with marketing and data teams to translate campaign requirements into robust technical solutions.
• Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.

Skills

Project management

Cross-functional collaboration

Attention to detail

Deliverability optimization

Education

Bachelor's degree in Computer Science or Marketing Technology

Tools

Salesforce Marketing Cloud

AMPscript

Journey Builder

Automation Studio

Content Builder

Data Extensions

SSJS

APIs

Movable Ink

Job description

InterContinental Hotels Group is seeking an experienced Salesforce Marketing Cloud Developer in Mexico to manage, optimize, and deliver email and mobile communications for our customer-centric marketing program. You will implement and maintain templates, data extensions, and journeys, driving deliverability and personalization.

You will design complex customer journeys, write SQL/AMPscript, review code quality, and stay current with SFMC features and best practices, partnering with marketing and