Service Product & Mkt Sr. Specialist

Nissan; Ciudad de México; Hybrid; MXN 600,000 - 1,100,000; Full time

Job summary

Nissan Mexicana is seeking a Service Product & Marketing Sr. Specialist to lead integrated marketing strategies for Aftersales brands and product categories across Workshops, Counter Sales, Wholesale, Fleets, Collision, and E-commerce.

You will collaborate with Commercial, Aftersales, Purchasing, Dealers, Agencies, and Suppliers to strengthen brand positioning, maximize ROI, and drive profitable growth through data-driven, omnichannel campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Industrial Engineering, Business Administration, or related field.
• Minimum 3 years in Marketing in Automotive/Aftermarket or related industries.
• Experience delivering marketing campaigns and brand strategies.

Responsibilities

• Develop and execute 360° marketing strategies for Aftersales brands.
• Design and implement the Annual Marketing Plan.
• Identify growth opportunities via market analysis.
• Support launches of new product lines.
• Develop campaigns to increase sell-out across channels.
• Coordinate events, dealer engagement, and promotions.

Skills

Analytical thinking

Marketing strategy

Communication

Multi-project management

Travel readiness

Education

Bachelor's degree in Marketing/Communications/Industrial Engineering/Business Administration or related field

Tools

Power BI

PowerPoint

Microsoft Office

Job description

Location

Mexico City, Mexico

Job Schedule

Hybrid (4 days onsite, 1 day Home Office)

Education Requirement

Bachelor's Degree in Marketing, Communications, Industrial Engineering, Business Administration, or a related field. Marketing, Branding, Advertising, or Communications specialization/diploma is a plus.

We are currently looking for a Service Product & Marketing Sr. Specialist to join our team in Mexico City. This position will be responsible for developing and implementing integrated marketing strategies for Aftersales brands and commodity categories, driving profitable business growth across multiple channels including Workshops, Counter Sales, Wholesale, Fleets, Collision, and E-commerce.

The Service Product & Marketing Sr. Specialist will collaborate closely with Commercial, Aftersales, Purchasing, Dealers, Agencies, and Suppliers to strengthen brand positioning, increase product demand, improve customer experience, and maximize marketing ROI through data-driven and omnichannel strategies.

A Day in the Life

• Develop and execute 360° marketing strategies for Aftersales brands and product categories.
• Design and implement the Annual Marketing Plan aligned with business objectives.
• Identify growth opportunities through market analysis, customer insights, industry trends, and product lifecycle management.
• Support the launch of new product lines and portfolio extensions.
• Develop campaigns to increase sell-out performance across all sales channels.
• Design promotions, loyalty programs, commercial incentives, and point-of-sale activations.
• Partner with commercial teams to increase product coverage, rotation, and profitability.
• Coordinate events, exhibitions, customer activities, and dealer engagement initiatives.
• Conduct competitive analysis, benchmarking, and market intelligence studies.
• Monitor key performance indicators such as Sell In, Sell Out, Market Coverage, Channel Performance, and Marketing ROI.
• Prepare executive reports and strategic recommendations for management.
• Lead cross-functional projects with agencies, suppliers, and internal stakeholders.
• Manage marketing budgets and ensure efficient allocation of resources.
• Coordinate supplier selection, negotiation, and evaluation processes together with Purchasing teams.

Who We're Looking For

Required

• Bachelor's Degree in Marketing, Communications, Industrial Engineering, Business Administration, or a related field.
• Minimum 3 years of experience in Marketing within the Automotive, Aftermarket, Consumer Products, or related industries.
• Experience developing and executing marketing campaigns and brand strategies.
• Strong knowledge of market analysis, customer insights, and commercial activation programs.
• Advanced PowerPoint and Microsoft Office skills.
• Experience using Power BI and analytics tools.
• Strong analytical capabilities and data-driven decision-making skills.
• Experience managing multiple projects simultaneously.
• Budget management and supplier coordination experience.
• Advanced English proficiency.
• Availability to travel up to 10%.

Desired

• Experience within Automotive Aftersales or Aftermarket businesses.
• Knowledge of Dealer Networks and E-commerce channels.
• Experience with loyalty programs, retail activations, and customer engagement strategies.
• Experience working with creative agencies, merchandising suppliers, and event management vendors.
• Marketing, Branding, Advertising, or Communications specialization/certification.

What You'll Look Forward to at Nissan

Career Growth and Continuous Learning Opportunities: Benefit from diverse career paths, cross-departmental moves, and innovative learning platforms. Enhance your skills through seminars, leadership training, and tuition reimbursement programs, all while playing a vital role in shaping the future of transportation. From day one, you'll have the support to tackle challenges and contribute to impactful solutions across our organization.

Rewards: Nissan offers a comprehensive benefits package to support the well-being and success of our employees, with offers that may vary by location and role.

Nissan (NMEX,NEdM, NRFS, NRFM and ANZEN) hires based on the fulfillment of the job profile in the vacancy, without distinction or discrimination based on gender, gender identity and/or expression, sexual orientation, race, color, language, religion, political or any other opinion, national or social origin, economic position, birth or any other condition.

By applying for the advertised position, candidates acknowledge that Nissan Mexicana and its subsidiaries reserve the right to conduct a public conduct search due to the sensitive nature of the assets and information involved in the role. This includes, but is not limited to, proprietary information, financial data, and other assets requiring safeguarding. Nissan Mexicana and its subsidiaries assure confidentiality and compliance with all legal requirements regarding the use of such information.