SEO Spanish Writer - (Remote)

Legal Management Group; Ciudad de México; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

Ein innovatives Unternehmen sucht einen talentierten spanischen SEO- und kreativen Texter, der qualitativ hochwertige, SEO-optimierte Inhalte erstellt, um organischen Traffic zu generieren und die Online-Präsenz zu stärken. Diese Rolle erfordert nicht nur technisches SEO-Wissen, sondern auch kreative Schreibfähigkeiten, um ansprechende Inhalte für Blogs, Websites und soziale Medien zu erstellen. Sie werden eng mit dem Marketingteam zusammenarbeiten, um Strategien zu entwickeln, die auf die Bedürfnisse des spanischsprachigen Publikums zugeschnitten sind. Wenn Sie eine Leidenschaft für das Schreiben und ein Gespür für SEO haben, ist dies die perfekte Gelegenheit für Sie.

Formación

• 3-5 Jahre Erfahrung in SEO- und kreativer Texterstellung.
• Native oder fast-native Spanischkenntnisse mit starken Schreibfähigkeiten.

Responsabilidades

• Erstellen und Optimieren von SEO-freundlichem Inhalt in Spanisch.
• Entwickeln von kreativen und überzeugenden Texten für verschiedene Marketingkanäle.

Conocimientos

SEO Writing

Creative Copywriting

Keyword Research

Content Strategy

On-Page SEO

Content Editing

Analytics and Reporting

Competitor Analysis

Bilingual Proficiency in English

Educación

Bachelor's Degree in Communications, Marketing, or related field

Herramientas

SEO Analytics Platforms

Content Management Systems (CMS)

Google Analytics

Google Search Console

Descripción del empleo

Job Summary: The Spanish SEO and Creative Copywriter will be responsible for creating high-quality, SEO-optimized content in Spanish that drives organic traffic and enhances our online presence. In addition to technical SEO writing skills, the ideal candidate will have a strong background in creative copywriting, with the ability to craft engaging and persuasive content for a variety of platforms, including blogs, websites, social media, and advertisements. This role requires a deep understanding of both SEO best practices and creative storytelling, with a focus on connecting with and engaging our Spanish-speaking audience.

Key Responsibilities:

1. SEO Content Creation: Write and optimize SEO-friendly content in Spanish for our website, blog, and other digital platforms, ensuring that content is keyword-rich, search engine optimized, and aligned with the firm’s overall SEO strategy.
2. Creative Copywriting: Develop creative, compelling, and persuasive copy in Spanish for various marketing channels, including social media, email campaigns, advertisements, and promotional materials.
3. Keyword Research: Conduct keyword research in Spanish to identify relevant and high-performing keywords that will drive organic traffic to the firm’s website and increase visibility in search engine results.
4. Content Strategy: Collaborate with the marketing team to develop and execute a content strategy that aligns with the firm’s goals and resonates with our Spanish-speaking audience.
5. On-Page SEO: Optimize existing Spanish-language content for search engines by incorporating keywords, meta descriptions, alt text, and other on-page SEO elements.
6. Content Localization: Adapt English-language content into Spanish, ensuring that the translation is culturally relevant and tailored to the needs and preferences of the Spanish-speaking audience.
7. Content Editing: Review and edit Spanish-language content for grammar, spelling, style, and accuracy, ensuring that all content meets the firm’s quality standards.
8. Analytics and Reporting: Monitor and analyze the performance of Spanish-language content using SEO tools and analytics platforms, and provide regular reports on key metrics such as organic traffic, keyword rankings, and engagement rates.
9. Competitor Analysis: Conduct regular competitor analysis in the Spanish-speaking market to identify content opportunities and stay ahead of industry trends.
10. Collaboration: Work closely with other members of the marketing team, including designers, social media managers, and SEO specialists, to ensure a cohesive and integrated approach to content creation and marketing.

Qualifications:

1. Minimum of 3-5 years of experience in SEO writing and creative copywriting, with a focus on Spanish-language content.
2. Native or near-native proficiency in Spanish, with strong writing and editing skills.
3. Proven experience in creating SEO-optimized content that drives organic traffic and improves search engine rankings.
4. Strong creative writing skills, with the ability to craft engaging and persuasive content across various platforms.
5. Experience with keyword research tools, SEO analytics platforms, and content management systems (CMS).
6. Excellent attention to detail, with a strong commitment to producing high-quality content.
7. Ability to work independently and as part of a team in a fast-paced environment.
8. Strong organizational skills, with the ability to manage multiple projects and deadlines.
9. Bilingual proficiency in English is required.
10. Experience in the legal or professional services industry is a plus.

Preferred Qualifications:

1. Familiarity with Local SEO and strategies for optimizing content for local search in Spanish-speaking communities.
2. Experience with social media content creation and management in Spanish.
3. Knowledge of Google Analytics, Google Search Console, and other SEO tools.