Senior Trade Marketing Coordinator

Brown-Forman; Guadalajara; Presencial; USD 30,000 - 45,000; Jornada completa

Descripción de la vacante

A leading spirits company is seeking a Senior Trade Marketing Coordinator in Guadalajara, Mexico. This role involves coordinating trade marketing activities and implementing brand strategies to enhance market presence. The ideal candidate has 3-5 years of experience in marketing or sales, excellent negotiation skills, and proficiency in English. The position offers a dynamic work environment and opportunities for personal and professional growth.

Servicios

Premium employee benefits

Career growth opportunities

Engaging workplace culture

Formación

• 3 to 5 years of experience in similar positions.
• Ability to achieve goals while providing excellent client service.
• Self-motivated and able to work in high-pressure environments.

Responsabilidades

• Coordinate trade marketing activities and in-store implementation.
• Manage and control budget through internal systems.
• Participate in planning of Trade Marketing calendar.
• Conduct market visits to assess activities and competitors.

Conocimientos

Experience in Trade / Shopper Marketing

Negotiation skills

Proactive and initiative

Client service

Flexibility and adaptability

Budget planning and administration

Relationship building

English proficiency (80%)

Advanced Microsoft Office (Excel, PowerPoint)

Information analysis

Descripción del empleo

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.

For best results, use Google Chrome to view this page. Quote from Hiring Manager
"Join our team! Brown-Forman is seeking a Senior Trade Marketing Coordinator. This exciting role will create, coordinate trade marketing activities and in-store implementation to drive sell-outs, aligned with brand plans.

This is your chance to be the driving force behind our brand's presence in the market. You'll directly impact our success by crafting and executing innovative strategies that connect with consumers right at the point of sale. If you're passionate about brand building and thrive in a dynamic environment, this is the role for you.

Meaningful Work From Day One
Proposes, negotiates and coordinates activations/activities aligned with the marketing , sales team and extern clients. Coordinates resources to ensure correct field execution, with the aim of increasing takeaway and prominence of our brands aligned to the Trade Mkt plan.

What You Can Expect

• Assures the correct execution of the TMK Plan including loyalty program, visibility plans, POP materials, sales force contests and all plans aimed to increase takeaway aligned to Brown-Forman Mexico policies and procedures.
• Manages, keeps track and controls budget through intern systems, ensuring a proper execution at the point of sales, aligned with the annual company strategy.
• Participates in the construction and planning of the Trade Mkt calendar.
• Provides support to the Sales Channels and extern clients for controlling, managing, and administrating activities budget.
• In-plant training related to shopper marketing activities such as product launching, tastings and plan execution.
• Monthly market visits (depending on the season) to check on our activities as well as our competitors.
• Follows up on contests for its channel's sales force, aligning with the rules and ensuring compliance.
• Negotiates continuously with suppliers to get the best resources and costs aligned with our purchasing department.
• Channel POP material inventory administration.

What You Bring to the Table

• Experience: 3 to 5 years in similar Trade / Shopper Marketing, Sales or Sales Operations positions.

• Familiarity with negotiating compromises with stakeholders and striving to reach the most beneficial agreements for the company. May involve building relationships with suppliers and customers, as well as ensuring products are profitable..

• Proactive, forthcoming and with initiative, decision maker.

• Ability to achieve goals in a timely manner while providing excellent client service

• Flexibility and adaptability to change.

• Ability to work in a high-pressure environment, meet deadlines and simultaneously develop, deploy, and coordinate multiple projects

• Self–motivated.

• Budget planning and administration.

• Ability to build productive relationships across all levels, functions and cultures

• English 80%.

• Advanced Microsoft Office (Excel, PowerPoint).

• Information analysis.

• Excellent oral and written communication skills.

What Makes You Unique

• You must be organized, know how to prioritize your activities, be an expert in database management and objection handling.

• Storytelling, the ability to make external and internal clients fall in love with your work, proposals, presentations, conversations, etc.

• Create and do different things that generate acceleration in business development

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P6

Number of Openings Available:

1