Senior Programmatic Strategy Lead

PMG; Ciudad de México; On-site; MXN 600,000 - 1,100,000; Full time

Benefits offered by this job

Annual Bonus

Healthcare

Parental Leave

Retirement plans

Fertility support

Commuter benefits

Job summary

PMG in Mexico City seeks an experienced Programmatic Advertising professional to lead programmatic campaigns end-to-end, ensuring alignment with client KPIs and PMG standards. You will own digital initiatives across video, display, and DOOH, coordinating with teams to deliver cohesive campaigns.

You will develop insightful reports, provide optimization guidance, and mentor team members while managing budgets and vendor relations. A bachelor’s degree and 3+ years in digital media are required.

Qualifications

• 3+ years of experience in digital media and programmatic advertising.
• Strong understanding of analytics, marketing metrics, and measurement.
• Experience with DSPs, ad exchanges, and cross-channel planning.

Responsibilities

• Lead the execution of programmatic campaigns from setup to day-to-day management.
• Coordinate with internal teams for seamless execution of video, display, and OOH initiatives.
• Collaborate with analytics, media operations, and creative to meet client objectives.
• Manage RFPs and vendor negotiations to ensure cost-effective campaigns.
• Develop insightful reports with optimization recommendations for clients.
• Master Alli-like tech to analyze data and craft reporting tools.
• Mentor coordinators and associates for flawless execution and pacing.
• Oversee budgeting and forecasting monthly goals.
• Identify testing opportunities to enhance media planning.

Skills

Digital media

Programmatic advertising

Analytics

Marketing metrics

Ad Exchanges

DSPs

SQL

Excel

Measurement systems

Cross-functional collaboration

Education

Bachelor's degree

Tools

SQL

Excel

Job description

PMG in Mexico City seeks an experienced Programmatic Advertising professional to lead programmatic campaigns end-to-end, ensuring alignment with client KPIs and PMG standards. You will own digital initiatives across video, display, and DOOH, coordinating with teams to deliver cohesive campaigns.

You will develop insightful reports, provide optimization guidance, and mentor team members while managing budgets and vendor relations. A bachelor’s degree and 3+ years in digital media are required.