About the Role
We’re looking for a Senior Paid Media Strategist to lead paid acquisition efforts across Meta, Google, and other high-performing ad platforms for fast-scaling eCommerce brands.
In this fully remote role, you’ll own strategy, execution, and optimization across multiple client accounts—spanning Meta (Facebook/Instagram), Google Ads (Search, Shopping, YouTube), and potentially other emerging platforms. You’ll collaborate closely with creative, data, and client-facing teams to deliver performance-driven campaigns that consistently move the needle.
This is a high-impact opportunity for someone with 4+ years of experience running paid media campaigns at scale and a deep understanding of performance marketing in eCommerce.
What You’ll Do
- Develop and lead end-to-end paid media strategies across Meta and Google Ads
- Own campaign structure, budget allocation, audience segmentation, and creative testing
- Monitor performance daily and optimize for ROAS, CPA, LTV, MER, and other key metrics
- Conduct deep data analysis, generate actionable insights, and share findings with stakeholders
- Guide media buyers or junior team members and ensure execution aligns with strategy
- Stay ahead of trends across ad platforms, tracking technologies, and privacy updates
- Partner with account managers, creative strategists, and analytics teams to ensure cohesive campaign execution
What We’re Looking For
- 4+ years managing paid media campaigns (Meta and Google Ads a must) with proven results for eCommerce brands
- Strong strategic thinking and ability to scale performance while controlling efficiency metrics
- Deep knowledge of audience segmentation, funnel-based messaging, and creative iteration
- Experience managing multiple accounts and scaling spend from 5 to 6+ figures/month
- Fluent in performance metrics (ROAS, CPA, CTR, CVR, MER) and optimization levers
- Proficiency in Google Analytics, attribution modeling, and eComm platforms like Shopify
- Excellent communication and reporting skills in English
Bonus Points
- Experience working at or with a U.S.-based marketing agency
- Familiarity with Klaviyo, TikTok Ads, Pinterest Ads, or other performance platforms
- Understanding of landing page CRO, post-click optimization, or funnel strategies
- You've mentored or led junior media buyers
What You’ll Get
- Competitive compensation based on experience and location
- Flexible schedule and autonomy
- 100% remote (LATAM candidates only)
- Ownership of key accounts with budgets scaling to $500K+/mo
- A seat at the table for creative and strategic decision-making
Why You Might Be a Fit
- You’ve managed multi-platform campaigns with a strong performance focus
- You’re analytical but creative—just as excited by a new hook as a new bid strategy
- You enjoy cross-functional collaboration with creative, CRO, and data teams
- You want to make a measurable impact and help eComm brands scale past $10M+