Senior Paid Media Buyer for Ecommerce Growth

Wallabaga; México; Presencial; MXN 1.032.000 - 1.547.000; Jornada completa

Descripción de la vacante

Wallabaga is seeking a Senior Media Buyer to own daily paid media execution across Google, Meta, Microsoft, TikTok, and Pinterest, with deep expertise in Google and Meta.

This hands-on role requires auditing accounts, diagnosing performance issues, managing budgets, and translating business objectives into effective campaigns. You will stay directly involved in campaign management across multiple brands.

Formación

• 5+ years hands-on paid media experience with direct campaign ownership.
• Ecommerce experience is mandatory with campaigns driving online purchases.
• Strong Google Ads and Meta Ads expertise (Search, Shopping, Performance Max, and Meta campaigns).
• Hands-on experience managing at least $30,000 USD monthly ad spend; distinguish from agency spend.
• Proven results with explanations of starting metrics, actions, and outcomes.
• Knowledge of GA4, conversion tracking, product feeds, and ecommerce reporting.
• Advanced Excel/Sheets skills and leadership reporting ability.
• Clear English communication and ability to work independently across brands.

Responsabilidades

• Personally execute campaigns from planning and setup through daily optimization and reporting.
• Develop campaign strategies and account structures tailored to each brand's products and goals.
• Build and optimize Google Search, Shopping, and Performance Max campaigns, plus Meta campaigns.
• Manage advertising across Microsoft, TikTok, and Pinterest.
• Own budget allocation, pacing, bidding, keyword research, audience development, and ad copy testing.
• Conduct account audits to identify wasted spend, performance issues, and scaling opportunities.
• Investigate changes in ROAS, acquisition costs, and conversions using data from campaigns and sites.
• Run structured creative and audience tests with the creative team and provide performance feedback.
• Monitor reporting accuracy and address attribution discrepancies.
• Present concise performance updates and actionable recommendations for leadership.

Conocimientos

Paid media management

Campaign optimization

Data-driven decision making

English communication

Herramientas

Google Ads

Meta Ads

Microsoft Ads

TikTok Ads

Pinterest Ads

GA4

Descripción del empleo

Wallabaga is seeking a Senior Media Buyer to own daily paid media execution across Google, Meta, Microsoft, TikTok, and Pinterest, with deep expertise in Google and Meta.

This hands-on role requires auditing accounts, diagnosing performance issues, managing budgets, and translating business objectives into effective campaigns. You will stay directly involved in campaign management across multiple brands.